Why haven’t chiropractors marketed chiropractic as well as ShamWOW has marketed a stupid sponge cloth? That thing is a global phenomenon in a microcentury and chiropractic is 1000x more amazing and has been around for 114 years! (If you don’t know what I’m referring to, click here).

One of my favourite leadership gurus is Robin Sharma who’s coined the term, Merchant of WOW.  And I think it’s time chiropractors started acting like Merchants of WOW.  It means obsessive attention to detail in every aspect of your office, it’s decor, the chiropractor’s healthy image, the “red carpet” service to every person that contacts or comes into the office. It means refining your technical skills, growing your understanding of our philosophy and taking your communication skills and procedures to the next level.

Every step of the way we want people to think and to say, “Wow”.

The trouble is, a lot of practice management companies teach chiropractors to make their patients say, “Wow, I had no idea things were so bad”.  And from our perspective, there is no place for Scare Tactics in a TRUE wellness chiropractic practice.  We feel people should say, “Wow, I had no idea chiropractic could help me in so many ways! Wow, I had no idea you could affect my nerve system and my entire body”!  We want to be motivating them by what they want, as opposed to motivating them with fear and what they don’t want. It’s subtle, but has huge ramifications on the relationship long term. Sure you might be short term compliance with fear, but it doesn’t last and the relationship is tainted.

So how do we do that? We teach them under the radar, planting seeds and asking questions to help stretch their consciousness with every interaction in the office: How the CA answers the phone, your First Visit Forms, the look and feel of your office, your communications and procedures of Visit 1, Visit 2, Daily Interactions, Re-Evaluations and Re-Reports, how you handle difficult questions and situations, and how you manage your team.

It’s time that people start saying ChiropracticWOW! The wellness revolution is upon us and it’s time we step up and lead it.  If you want to know more about our chiropractic coaching and how to THRIVE in a TRUE wellness model, let us know. We’re here to help.

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Tags: Chiropractic Coach, chiropractic marketing, Chiropractic Practice Management, Chiropractic Wellness Model, communication, LAASR, Leadership, merchant of WOW, Robin Sharma, scare tactics, Success, Wellness Chiropractic, Wellness Chiropractors, wellness revolution

We hear again and again that our profession has an identity crisis, but from our perspective, we have a communication crisis!

What chiropractors know (no matter if they practice in a pain-based model or a wellness-based model) is that we help people have better lives! We’ve surveyed hundreds and hundreds of chiropractors around the world, and no matter how they practice, they all recognize that we can not only help people with their pain and symptoms, but also with improved function and a better quality of life!

Our problem as a profession is that the message that we’ve communicated and marketed to the public isn’t unified or clear.  Not like the tequila marketing sign above.  The public thinks that we help with neck and back pain and we know we help people get healthy and stay healthy to essentially have a better life!

As a profession, what we’ve been doing for communicating the chiropractic message isn’t working. Otherwise, at this 114th birthday of chiropractic, we’d be seeing more than 8-10% of the population.  If people understood what we do, because our communication and marketing was working, we’d be a lot further along right now.

If you are interested in finding out more about how to communicate in a true wellness model, in a care vs. scare approach, we encourage you to check out our LAASR program and seek out the support of a coach.  Lecturing and telling people until you’re blue in the face isn’t working. We need to figure out what people really want and then show them how to get it.  Let’s find a better way and start to move our profession into the position of leadership in the wellness revolution we deserve.

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Tags: chiropractic, chiropractic birthday, Chiropractic Practice Management, Chiropractic Practice Success, chiropractic profession, communication, communication crisis, identity crisis, LAASR, Leadership, Wellness Chiropractors, wellness model, wellness revolution

What Do Michael Jackson, Elvis Presley and a long list of other celebrities have in common? Harmless prescription drug and painkiller abuse in volumes and mixtures. These famous celebrities are the ones you hear about in the media.  However, the fact is, many medical errors are not reported, including death by such medicines deemed ‘normal’ to use by society.  Tylenol, Advil, Demerol, Oxycontin, Dialudid, Panadol are just a start. Throw some antidepressants, antianxieties and sedatives into the mix and voila! You have a highly addictive cocktail of deadly drugs. Do we have a global problem? I think so. We just hear about the famous ones…

From the Death by Medicine Report by Drs. Null and Dean in 2003), as few as 6% of adverse drug effects are ever reported.  Sadly, deaths estimated in 2003 due to adverse reactions to prescription drugs is 2.2 million per year. And the leading causes of adverse drug reactions were antibiotics (17%), Cardiovascular (17%), chemotherapy drugs (15%), and anti-inflammatory agents (15%).  Can you imagine what this number is now, six years later, with more and more ‘advancements’ in medicine and big pharma?

As wellness chiropractors, doctors of ’cause’, we want to be addressing the bigger picture in our offices - that health and life come from the inside-out.  If you are not teaching this principle to the people you serve, you are just another modality to them.  Health does not come from taking medicine or cutting things out of the body. It comes from the life force, carried unimpeded over the nerve system reaching to every cell, tissue and organ in the entire body. Do they know this? Do they understand the physiological implications if this nerve impulse is impeded? Do they know that it is your job to remove this interference and allow the fullest expression of life?  If they don’t, they need to.  Or they could end up like Michael Jackson, just not as famous.

How are you using this most recent, tragic death of an icon as an educational opportunity in your office?  We coach our clients to ask thoughtful questions to the people in their offices to illicit a response, rather than just lecture them about the overuse of medicine in our societies.  We need to shift their consciousness and beliefs about health and wellness.  How about the following as a start to get your mind going:

• What do you think killed Michael Jackson?
• Do you know that prescription drugs are just as dangerous as recreational drugs?
• What happens when you give a healthy person medicine they don’t need?
• If drugs can make a healthy person sick, how do they make a sick person well?
• What do you think, can medicine make someone healthier or just take their symptoms away?
• Where does health come from? What causes us to be healthy? What keeps us alive?
• What does the Nerve System control? What part of your body could live without Nerve Impulse?

May I suggest that you look at our LAASR process of communication (Listen, Acknowledge, Ask, Solution, Resolution) when educating, answering difficult questions and in all of your interactions within and outside of your practice.  It will literally transform your level of communication and results!  It is what we teach and how we coach chiropractors to great levels of success! Let’s start to manage your chiropractic practice in a true wellness model.

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Tags: Adverse Drug Reactions, Chiropractic Coach, Chiropractic Consulting, Chiropractic Practice Management, Death by Medicine, Elvis Presley, Health, LAASR, Life Force, Medicine, Michael Jackson, Nerve System, Prescription Drug Abuse, Subluxation, Wellness Care, Wellness Chiropractors, wellness practice management

Many chiropractors have a difficult time with life balance. Whether you are just starting your practice OR seeing 500 visits/week, it’s hard to find a balance between the office and your personal life, your community and your family.

The truth is, wellness chiropractors who are running successful chiropractic practices have to lead by example.  If wellness chiropractors are going to lead the wellness revolution, we have to walk the walk, not just talk the talk!  You can’t be overweight and teaching nutrition. You can’t be a stress case telling people to reduce their mental/emotional stress.  Just like you can’t smoke and tell your kids not to smoke.  It is who you are BEING and DOING, not what you are SAYING that matters.

While coaching chiropractors, it is essential to look at their life priorities and build their life and practice around that.  You get to choose the life you want to create! First you need to know what that is, then you need to create and action plan to get there.

Secondly, it is not about time-management, but it is about self-management. How focused are you?  How effective are you at following through on your plan? How much do you allow yourself to get distracted?  How tenacious are you at pushing through the dip?  Are you showing up in life with the discipline it takes to be a true leader? And who is holding you accountable for your choices?

Lastly, to be of true service, we have to be full vessels ourselves.  Unless we serve ourselves and our personal needs, we can’t truly be of service.  It is about being self-full not selfish.  It’s time for you to exercise “Extreme Self Care” as outlined by Thomas Leonard in his book, “The 28 Laws of Attraction”. Here are the categories to revamp your life:

1. Stress elimination: By focusing on stress elimination in all areas of your life. What is stressful? What are you tolerating? What isn’t adding positively to your life?

2. Environment & Family: Design your environment to serve you and your family relationships to add energy to your life.

3. Pleasure: Know what makes you feel great and then get more of it in your life.

4. Well-being: Ensure all aspects of physical, mental, emotional, chemical are 100% .

5. Support and Experts: Receive wellness care from experts and seek support from a coach.

6. Ingestion: You are what you put in your mouth. Keep it clean. Treat your body like the temple that it is.

7. Appearance: Take care of the outer you as well as the inner you.

8. Sustainability: Make extreme self-care a behaviour not a quick fix.  Take control of your time, learn to say no, delegate finances for self-care.

9. Daily Rituals: Small improvements lead to great results.  What you do daily is who you become.

10. Special-care Items: Add anything else you need that isn’t listed above.

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Tags: Action Plan, Balance, Extreme Lead by Example, Goals, Leadership, Life, Personal Needs, Self Care, Self Management, Thomas Leonard, Time Management, vision, Wellness Chiropractic, Wellness Chiropractors