One of my main sources of inspiration on leadership is author, blogger and marketer Seth Godin.  I feel his ideas on change and leadership are not only timely, but very relevant to the chiropractic profession.

I do not believe our profession has an identity crisis. As a chiropractic coach, consultant and speaker in our profession, when I survey the crowd we mostly all agree on what we do and what we are trying to accomplish. What tangles us up is the ‘how’ we do it.  We know who we are, but the rest of the world does not know what we do. We don’t have an identity crisis but a communication crisis! How do I know? For the last 100 years, although the profession has grown, we have not reached our Tipping Point. Still a measly 10% of the population in North America sees a chiropractor regularly. If we didn’t have a communication crisis, most people would know what we do! But they think we’re back doctors…

In Seth Godin’s recent talk at TED, he dives into concepts that are essential for chiropractors to embody if we are going to have a health care revolution and change the world!  We no longer can persuade and push people into our care using Scare Tactics. Rosen’s Care vs. Scare approach is the cutting edge of communication and leadership for chiropractic practice management.

Are you challenging the status quo?  We need to lead people, be a heretic and do the opposite of what ‘everybody’ else does and what ‘everybody’ else knows. Why do you want to be just like ‘them’ anyway? Trying to appease and belong to the status quo is what has damaged our profession in the first place.  If you are not stepping up in your community, speaking your truth and sharing the story, we need to address your mission, vision, values and Certainty. This is the first step in becoming a true leader in your community.

Are you creating a culture and connecting a tribe of people? If they are in your office, they want to be lead. What is the culture you’ve created? At my office, we had a culture statement about what we stood for. And then we created a tribe of people who wanted what we were about!

They key to building strong tribes is two-way communication. Have curiosity about the people in your tribe, help them share and connect their stories to spread the word. Ask questions of your tribe. At Rosen Coaching, our entire communication model is centered around asking questions! Long gone is the ‘I’m the doctor, you’re the patient’ approach. We are human beings first and doctors second. Let us help you connect and communicate in a way that is consistently building relationships with your tribe.

What do most people want? They want to be heard. They want to feel important. They want to be missed. Make them a part of something. Make them a part of our movement to change the world with chiropractic wellness care. Our philosophy of living is one that needs to be heard – the health of the world depends on it.

Tags: care tactics, Care vs. Scare, Certainty, Chiropractic Coach, Chiropractic Consultant, communication, Culture, Leadership, Seth Godin, Status Quo, TED, Tipping Point, transform, Tribe

Listening is one of the most powerful skills to develop as a human being and a chiropractor, and one that will make huge impact in your world.  The old adage, “two ears and one mouth” stands as an ancient truth in communication.  Use your ears twice as much as your mouth.

The three levels of listening is taught by one of the most insightful coaches I know, Jane Burnier.  She is a master listener.  The three levels are: listening for information, listening to deepen the conversation, and listening for what is not said.

In the Rosen LAASR communication model, the “L” stands for listen.  This is truly the first and most important part of our interactions in our personal lives and our practices. People don’t want to know how smart you are, they want to feel heard.  They don’t want to be shmoozed, they want to feel important.  They don’t want to talk about what you want to talk about, they want to talk about what they want to talk about.  In our office and in our personal lives we want to talk less and ask more questions… and then listen!

So give people what they want by listening like a true leader.   Make them feel important.  Develop deeper relationships.  Transform your life and theirs.

Tags: communication, ears, Leadership, listening, transform

Welcome to Rosen Coaching’s Blog!  This blog is dedicated to connecting the chiropractic community around the world looking to practice in a true wellness model.  I seek to inspire chiropractors to create the practice and life of their dreams.  I am committed to making this blog informative, inspiring and provocative.  It is my desire to support and challenge you to become the greatest person you can be, so that you can be a more successful chiropractor and change more lives.

My mission is to transform lives around the world, to allow people to realize and achieve their full potential.  How do I do that?  By assisting chiropractors to become leaders in their community and build successful practices!  This way they can serve more people at the highest level I know ~ through clearing their Nerve System and showing them a new philosophy for living.

Who am I?  I am you.  I am a chiropractor just like you.  I have practiced a true wellness model family practice and I have had the challenges you have had.  My wish is that through this blog, through our website  and for some, through coaching, that I may help you become the greatest person and chiropractor you were meant to be.  And in doing so, help you transform the lives of your community.  If my insight or experience may somehow make your progress faster, your thoughts clearer, your focused more refined and your mistakes less frequent, than I have succeeded.  If I help one chiropractor help more people, then I am happy.

My desire is that you will share this blog.  Pass it onto all of your friends and colleagues.  Do it for the profession, as it is time that we take the leadership position in the Wellness Revolution.  The stronger we can builld a community of like-minded chiropractors, the more sharing and comments are made, the faster we can change the world.  With technology it is easier than you think.  So pass it on and pay it forward.

Here’s to changing the world, one life at a time.  Are you in?

Tags: change the world, chiropractic, Leadership, transform, wellness revolution