A recent article in Entrepreneur, titled “Steve Jobs and the Seven Rules of Success” got me to thinking. We have just lost a true visionary, an entrepreneur who changed the world and left a legacy.  I’d like to see how the lessons from Steve Jobs can help save chiropractic.

Right now, our profession as we know it, is at a crossroads.  Will we go the way of the osteopaths, being swallowed up by medicine? Or will chiropractic remain a separate and distinct profession?  We must start taking action to save our profession immediately, and then start to embody Steve Job’s rules for success to have chiropractors be the recognized leaders of true health care and the wellness revolution.

To get in the mood for Steve Jobs Seven Rules of Success, if you have not seen the Steve Jobs Stanford Commencement speech, please watch before we begin.

1. Do What You Love.  Do you LOVE being a chiropractor?  If not, it’s time to move out of the profession and into something you do love, or do whatever it takes to fall in love with helping people get healthy, stay healthy and give them a chance at living the best life possible.

2. Put a Dent in the Universe. To do so, it is necessary to have a powerful vision.  Are you fixing low backs, or are you transforming people’s lives?  Do you truly understand the power of an adjustment, of clearing someone’s nerve system so that they can function and thrive at their optimum potential?  If you do not have a big vision, your practice and your ability to put a dent in the universe remains small.

3. Make Connections. While chiropractic hasn’t changed much since 1895, how can you evolve the profession? What connections can you make with the current global trends and how that might relate to a niche market? Are you connecting to your culture’s specific changing needs and wants?  We must connect a strong message of what people REALLY want to what chiropractic can REALLY do for them!

4. Say No to 1000 Things.  Much of our profession, in my opinion, has become a ‘jack-of-all-trades, master-of-none’.  Many office are chiropractic and and and….We must master the philosophy, science and art of chiropractic.  From Rosen Coaching’s perspective, a true wellness model of chiropractic means removing nerve interference AND showing them ways to not re-create their subluxations over and over again!  The public needs to understand what they can receive from a chiropractic service: remove nerve interference. Then whatever other techniques/approaches you do to help people to stop recreating nerve interference is up to you.  But we have to connect the dots so people ‘get’ what we can do for them.

5. Create Insanely Different Experiences.  What can you and your team to do make every interaction with your office an exceptional experience for your clients/customers/practice members/patients?  Are you giving them the Red Carpet VIP Experience?  If every interaction in with your office isn’t a WOW experience, we’ve got to improve it so it is.

6. Master the message.  Sadly, the chiropractic lifestyle is the best kept secret to getting healthy and staying healthy and having the best life possible!  We MUST as individual chiropractors and as a profession, learn how to communicate chiropractic if our profession is going to survive.  Our mission at Rosen Coaching is to help chiropractors become the recognized leaders of true health care worldwide!

7. Sell dreams, not products.  Get clear about who you want to serve, what their needs are and how you can help!  What is it they dream of? How big is your dream, for them, for your practice, for what legacy you want to leave in the world?

Tags: Apple, chiropractic, Entrepreneur, Rosen Chiropractic Coaching, rosen coaching, Steve Jobs, Success, vision

Dr. Rosen and I had the honour of speaking a few weeks ago at the UAC (Ultimate Achiever’s Club), founded by Dr. Patrick Gentempo. These are the most visionary, heart-centred and ‘wild’ chiropractors we have ever had the privilege of speaking to!

I am inspired by this group, in many ways, in which I hope to summarize (yet not oversimplify) here.  Despite each chiropractor in this group coming from a different part of North America, with different techniques and backgrounds, there were three common denominators that I observed:

1.Big Vision & Purpose ~ First and foremost, each chiropractor had a vision of what they wanted to achieve. Not just padding their bank accounts, but truly serving and bettering humanity.  Their purpose of why they do what they was very strong and guided their actions.

2. High Executors ~ When people ask me why some chiropractors are successful, and others are not… taking action is the answer.  It’s simple, but not easy.  Knowing your vision and purpose has to come first, but taking consistent action, literally doing what you say you will do, is the largest factor in success. Each person sitting in that room was a success because they took action (and continue to do so) to create the practices of their dreams.

3. Blur lines of work and play ~ Having fun at what they do, blurring the lines of work and play are essential to keep their energy high.  A Ferrari going with the pedal down to the floor will eventually burn out, and so will you!  These chiropractors understood this, and they know how to work hard, and to play hard. And they don’t need to be exclusive of one another!  How much fun can you have in your office?

Both Dr. Rosen and I are honoured to have been able to spend time with and share our insights to this group.  We know that these folks are on the path to help us achieve our mission, having chiropractors be the recognized leaders of True Health Care worldwide!

Tags: Chiropractic Practice Success, Dr. Angie Meyer, Dr. Russ Rosen, Rosen Chiropractic Coaching, Success, UAC

The first quarter of 2011 comes to a close today. Today is the future you’ve been creating for the past three months. How does it look? How does it feel?

I often have a discussion with our Rosen Chiropractic Coaching clients about a Magic Wand. I often ask our coaching clients if they’d rather have a Crystal Ball or a Magic Wand?  (We have a poll right now on Facebook if you’d like to vote!)

Many people say right away, “A crystal ball, of course!  Then I could see into the future of what will happen.”  After discussing the value of seeing what is going to happen to adapt or prepare for it, up comes the discussion of the Magic Wand.

What if you held, in the power of your heart and hand, the ability to create the future?  What if  you could waive your Magic Wand and, voila!

The reality is, you do hold the power in your head, heart and hands of a Magic Wand.  But instead of just waiving it, you have to get clear on what you want, set objectives and take consistent action and do the work to achieve it!

Sometimes when our Rosen Coaching clients get stumped by an obstacle or a roadblock, I love to come back to the Magic Wand.  I say, “IF you had a Magic Wand right now, what would you create, what would you do?” It opens up a world of possibility that wasn’t there before.  It’s not a stroke of coaching genius, just a simple way to see what is possible.

Oh, how I truly wish I had a real Magic Wand!  I’d waive it and make the world a happy, peaceful place where chiropractors are the recognized leaders of true health care and the wellness revolution.  A world where people trust in their bodies, and in life itself.  I’d make every chiropractor’s office as busy as they could handle!

The reality is, I have the power of a Magic Wand to envision what I want to create and the dedication and drive to do what it takes to get there.

Do you want to borrow my Magic Wand? It’s simple, but not easy.

What will you create for your future next quarter?

Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Success, chiropractic profession, Crystal Ball, future, Goals, Magic Wand, Rosen Chiropractic Coaching, rosen coaching, Success, wellness chiropractic practice management

In any profession or sport, there are those who play safe within the boundaries of what is ‘known’ and what is ‘possible’.  And then there are those who are out there, close to the edge, innovating and creating what is possible, doing what has never been done before. Or doing it differently than it’s ever been done before.

In mountaineering, being the first to climb a mountain is deemed a First Ascent. The climber pushes their skill on the unknown route, charting the way as they go. The danger is high, and the glory is high. And it is what evolves the sport. As soon as one person climbs it, it opens up a whole new realm of possibility for other climbers.

In surfing, there are those who surf the known spots. And there are those who explore and test what most deem ‘impossible’.  I prefer warm water surf myself, but this is a beautiful short film about pushing the limits of surfing.

At Rosen Coaching, we interact with many different types of people who are chiropractors.  Are you going to be a chiropractor who is evolving our profession? Or one who plays it safe with what you’ve always done?

My question is, “What are you going to do this year to better yourself as a chiropractor?”

Here is our Top 10 Ways to Be A Better Chiropractor:

1. Lead by example.

2. Be in the best physical shape of your life! Eat, exercise and move how your body was designed to, daily! If you are not the epitome of health, how can you lead pepole to health and wellness?

3. Clear up any mental or emotional weights from your past. Get therapy, support, coaching, or whatever it takes to allow yourself to be present and free!

4. Clean up any relationships that aren’t 100% happy or healthy.  Be present and loving to your family. Spend time with those you love.

5. Strengthen your team at the practice. Create a strong vision that everyone supports. Design a powerful mission that you all work towards each and every day. Click here for a powerful presentation for you and your team!

6. Deepen your understanding of Chiropractic Philosophy. Pretend like you are getting a Ph. D. in Chiropractic Philosophy: read, write, and think critically. Our philosophy is the ‘why’ behind what we do.

7. Study the science of what it is that we do. Without a thorough understanding of neurology, physiology and anatomy fresh in your mind, how can you feel certain on what effects are created from an adjustment, let alone convey that to your patients or the public?

8. Master your art.  Do you love your technique? Do you get great results? If yes, than learn more of it.  What would take you to the next level in your skills? If you don’t, find a technique that resonates and you can immerse yourself in. Learn all that you can to clear nerve interference and help those in need in your community.  If you were a professional athlete or musician you would practice daily. You are a professional chiropractor, behave like one and practice your butt off!

9. Spend time learning how to communicate effectively.  All the knowledge, philosophy and skill does nothing unless you can share your message in a way that people can hear it. Learn to communicate in a way that is congruent with our philosophy and healing. And in a way that empowers rather than controls.  If you can share your message better, you can help more people, guaranteed!

10. Develop your certainty.  Increase your confidence.  Address any doubts, fears or demons so that you be clear on who you are and what you offer. Get your passion, motivation and excitement back for what this profession can do for the world.

If you dedicate yourself to being a better chiropractor by the end of 2011, tackle each of these things and work diligently on them, you will be!  Train like a professional at your craft. Play like you mean it. It’s your life, what are you waiting for? It’s time to help the masses!

Tags: Chiropractic Coach, Chiropractic Practice Success, communication, first ascent, Leadership, pushing limits, Rosen Chiropractic Coaching, rosen coaching, Success, True Wellness Model

2010 has come and gone and we’ve moved into the next decade.  Perhaps you achieved all your goals for 2010, or perhaps you didn’t.  But it’s time to set our sights on how we can make this our best year yet.  Let’s start the decade off with a blast, set good goals and take massive action to really make this your best year yet!

Start with your success!  What did you achieve, do great and accomplish this year, both personally and professionally?  Be sure to take inventory of small and big things!

What did you learn this year, from both your challenges and wins?  About yourself and your character?  What worked? What was your winning formula to reach those goals? What didn’t work? What won’t you repeat again?

Get clear on what you want to accomplish in each of the key areas of your life and practice by the end of 2011.  Set a 1 big goal for each sector of your life. Then set a few smaller goals in each area as desired.

The trick to achieving your goals is taking consistent action on the small steps required to reach the big goal!  Massive and repetitive action.  Reverse engineer the steps required to reach your goal. Plan them out month-by-month in sequential order, then break it down week by week. Each day, look at your weekly action steps and do THE most impactful thing that you can do each day to make your goal a reality.

We prefer to look at the goals for the next 90 days and clarify what is the most important, bang for the buck action that you can take to reach that goal.  Each person on your team needs to clarify what they can do to contribute to that goal.

As a New Year’s gift, we’ve included a link to a 30 minute recording on Goals and the New Year.  Please enjoy and let us know if we can help you have the practice of your dreams in 2011!

We invite you to join Dr. Rosen for a webinar titled Goals: A Love/Hate Relationship!  Click here to join us!

Tags: 2011, Achievements, Goals, New Year, New Year's Resolutions, rosen coaching, Success

For those of you who think Facebook is going to go away, I’m not so sure.  They are big with over 5 million users worldwide, and want to be bigger. They want to give Google a run for it.

By now, I hope you’ve realized the power of Facebook for your chiropractic practice and you have a Personal Profile (that you may or may not use for your close family and friends) and a Facebook Page for your chiropractic practice.  It can be a great way to build your chiropractic community, spread health and wellness messages to your patient base, promote both internal and external office events and really lead a TRIBE of people in your community!  If done correctly, it could also be used to showcase your office and be a way to draw new people into your office.  Want to know how to do it?  See our Wellness Marketing package for more!

Now released on Facebook is Facebook Places.  It is an iphone application (or touch.facebook.com) that allows you to add your chiropractic practice as a Facebook Place (good for search engine optimization).  AND the best part about it is to have your patients ‘check in’ with their friends while they are in your office, spreading the word and buzz about your office to their friends!  We’d suggest hyping it up for a few weeks and getting your patients with smartphones to ‘check in’ while they are in your reception area.  For more on how to set this up see:

http://blog.facebook.com/blog.php?post=418175202130

To watch the Facebook video on why you would want to do this:

Facebook Places

Time to use technology and social media to grow your practice!

Tags: Add new tag, chiropractic practice, Chiropractic Practice Growth, Facebook, Facebook Places, Success, Tri

Can a famous rock star perform the best show to his fans without the support of his road crew and managers?  Imagine if a rock star had to lug and set up his own equipment, do all the sound checks and then expected to perform at a high level and give his fans 100% of his creativity, music and performance.  Seems unrealistic, doesn’t it?

Well, that’s what most chiropractors do!  As a chiropractic coach I see it day in and day out.  They do all the details of running the office, cleaning it, micromanaging their team and then wonder why their practice isn’t at the level they’d like it to be! Like it or not, as a chiropractor you have to have a strong team to support you, ones you can rely on to do everything that isn’t what only you can do: serve people through the chiropractic adjustment.  We need roadies (our team) to have all the details handled, AND we need to trust that they will!

Many chiropractors I speak with don’t have any structured team training or team management, past the initial hiring.  We need to be creating an environment, AND leading by example, of always refining and striving to be better at every interaction with a patient.  Ongoing training and continuous learning is the key to having a Dream Team you can rely on.  Next is outlining performance expectations and creating weekly action plans to take performance to the next level and reviewed at a weekly staff meeting.

Lastly, ask yourself, “Do I really want a Dream Team”?  If so, we need to understand our team’s behavioral style and values and motivate them in an appropriate way!  Bonuses and rewards are key to having a team be on board to growing a practice.  Why?  Well, let me ask you…”Would you want to work twice as hard for the same pay”?

It’s time to get the right people in place, to get them well trained, to get them motivated to serve more people in your community.  We want your team to help you grow your practice so that you can really have a Dream Team and serve the masses. You are the rock star, they are the roadies.  I would argue that the roadies are more important than the rock star in the grand scheme of things, and it’s important that they know this!

At Rosen Coaching we are dedicated to chiropractors leading true health care and the wellness revolution.  If you want to THRIVE in a TRUE Wellness Practice, we’d love to see if we can help!

Tags: Chiropractic Coach, Chiropractic Consultant, Dream Team, Health Care, Rock Stars, Rosen Chiropractic Coaching, Success, Team Management, Training, True Wellness Practice

As Valentine’s Day has just passed, many of our clients did Valentine’s internal referral promotions where they ask their clients, “What Do You LOVE About Chiropractic”? and gave them an opportunity to refer family and friends.

Coaching chiropractors and interviewing many who are struggling, I have seen that there is a huge portion of our profession who are burnt out, unmotivated and off purpose.

So I am asking you to contemplate what you LOVE about being a chiropractor? Please post it as a comment to this blog and let’s help clarify our purpose of why we do what we do.  Without this purpose, it is easy to be drained and burnt out with the ins and outs of running a practice and hard to stay motivated to do so.

At Rosen Coaching we want you to LOVE what you do! If you find yourself a little off purpose, a little unmotivated or a little out of love with being a chiropractor, we’d love to offer you a FREE 30 minute consult to see if we can help!

Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractor, Leadership, Love, Passion, Purpose, Rosen Chiropractic Coaching, Success, Valentine's Day

So the New Year is upon us!  We have a reflective perspective of last year and what we accomplished or didn’t. And we have a vision, hope and goals of what we want 2010 to be like.

Have you taken the time to do an inventory of your life? Where in your life are you incongruent or not performing and leading how you’d like to? Paraphrasing Dr. Patrick Gentempo, the level of incongruency leads to a proportionate level of destruction. As chiropractic coaches, we at Rosen Coaching help chiropractors reach new levels of success in all areas of their lives, including how to thrive in a true wellness model.

I speak to chiropractors day in and day out. And I truly feel it is time that our profession stand up and lead by example.  Are you the epitome of health, energy and vitality?  Is your diet full of rich, whole foods? Do you exercise daily? Do you live a healthy, vitalistic chiropractic lifestyle?  If you don’t, it’s time. And don’t try and hide it – take a stand to share with your office the lifestyle changes you are making. The time is now to create excellence in YOUR health. And ask them to join you.  If you do, good for you! Set some new goals and ways you can push your healthy lifestyle to the next level.

Excellence, leadership and health are not created by chance, but by choice: Every day and in every moment.  Choose to be a true leader in your community who leads by example. Actions are so much more powerful than words covering incongruence.  Be the change you want to see.  This is your year to lead your community to health and wellness!

Tags: Certainty, Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractic profession, Congruency, Goals, Health, Leadership, rosen coaching, Success, Wellness Chiropractic

What is the one thing that successful chiropractors do at the Holiday Season? Yes, they have fun, regenerate and relax with family and friends.  But more importantly? There are some basic steps that the ones who are creating the life and practice of their dreams do routinely at year end. Here they are:

• Take some time to reflect on 2009.  What did you set out to accomplish? What was your intention for the year?  Did you accomplish those things? What were the wins? More importantly, what needs to be improved upon? What didn’t  you accomplish but you learned something about yourself? How did you deal with challenge and adversity? Overall, how did you show up this year? In life and practice?
• Set a theme or intention to 2010: Maybe it’s practice growth. Maybe it’s the year of leadership.  Have an idea how you want 2010 to end before it starts
• Define your mission for 2010. In a written paragraph and look at it every morning to remind yourself of this big picture thinking you’re starting the year off with
• What are the Top 5 goals that you have to accomplish to make 2010 your best year yet?
• Set time aside each day (preferably the morning) to review your Top 5 goals and write the 5 things you must do today to move you towards those big goals
• Lastly, be disciplined and committed. Take your success seriously.  Get a coach. Show up big. Get organized and focused on making your goals a reality.

Have a very Happy Holiday with your family and loved ones.  From us at Rosen Chiropractic Coaching, we’re wishing you a safe and happy New Year and that 2010 is your best year yet!

Tags: Chiropractic Practice Success, Goals, New Year's Resolutions, Success, Successful Chiropractors