Subliminal messages aren’t evil.  We’re communicating all the time through non-verbal cues, tone of voice, and facial expressions.  The words you say are only 6-7% of communication, the rest is sublimal.

What is your office environment telling your clients?  What does it say about you, your philosophy, your values and the culture you are trying to create?  The key is to have congruency in your verbal message, your non verbal communication and your office culture and environment.  You can’t talk about consistent chiropractic care and wellness strategies while having plants dying in the corner and cobwebs everywhere!  Your C.A. can’t be smoking cigarettes at the front desk and the doctor can’t be out of shape talking about health! Everything, including the light switch covers needs to be congruent with your message.

So make some time and try to see your office space from the perspective of a new person.  What do they see? Is it a healing environment that has a good ‘feel’ to it?  What needs to be changed, refreshed, or updated?  To give the Red Carpet Experience to every person, it starts with the message your office environment is sending on your behalf.  It’s subliminal and it matters.

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Tags: communication, Congruency, Culture, Environment, Office Space, Red Carpet Experience, Subliminal Messages, Success