A recent article in Entrepreneur, titled “Steve Jobs and the Seven Rules of Success” got me to thinking. We have just lost a true visionary, an entrepreneur who changed the world and left a legacy.  I’d like to see how the lessons from Steve Jobs can help save chiropractic.

Right now, our profession as we know it, is at a crossroads.  Will we go the way of the osteopaths, being swallowed up by medicine? Or will chiropractic remain a separate and distinct profession?  We must start taking action to save our profession immediately, and then start to embody Steve Job’s rules for success to have chiropractors be the recognized leaders of true health care and the wellness revolution.

To get in the mood for Steve Jobs Seven Rules of Success, if you have not seen the Steve Jobs Stanford Commencement speech, please watch before we begin.

1. Do What You Love.  Do you LOVE being a chiropractor?  If not, it’s time to move out of the profession and into something you do love, or do whatever it takes to fall in love with helping people get healthy, stay healthy and give them a chance at living the best life possible.

2. Put a Dent in the Universe. To do so, it is necessary to have a powerful vision.  Are you fixing low backs, or are you transforming people’s lives?  Do you truly understand the power of an adjustment, of clearing someone’s nerve system so that they can function and thrive at their optimum potential?  If you do not have a big vision, your practice and your ability to put a dent in the universe remains small.

3. Make Connections. While chiropractic hasn’t changed much since 1895, how can you evolve the profession? What connections can you make with the current global trends and how that might relate to a niche market? Are you connecting to your culture’s specific changing needs and wants?  We must connect a strong message of what people REALLY want to what chiropractic can REALLY do for them!

4. Say No to 1000 Things.  Much of our profession, in my opinion, has become a ‘jack-of-all-trades, master-of-none’.  Many office are chiropractic and and and….We must master the philosophy, science and art of chiropractic.  From Rosen Coaching’s perspective, a true wellness model of chiropractic means removing nerve interference AND showing them ways to not re-create their subluxations over and over again!  The public needs to understand what they can receive from a chiropractic service: remove nerve interference. Then whatever other techniques/approaches you do to help people to stop recreating nerve interference is up to you.  But we have to connect the dots so people ‘get’ what we can do for them.

5. Create Insanely Different Experiences.  What can you and your team to do make every interaction with your office an exceptional experience for your clients/customers/practice members/patients?  Are you giving them the Red Carpet VIP Experience?  If every interaction in with your office isn’t a WOW experience, we’ve got to improve it so it is.

6. Master the message.  Sadly, the chiropractic lifestyle is the best kept secret to getting healthy and staying healthy and having the best life possible!  We MUST as individual chiropractors and as a profession, learn how to communicate chiropractic if our profession is going to survive.  Our mission at Rosen Coaching is to help chiropractors become the recognized leaders of true health care worldwide!

7. Sell dreams, not products.  Get clear about who you want to serve, what their needs are and how you can help!  What is it they dream of? How big is your dream, for them, for your practice, for what legacy you want to leave in the world?

Tags: Apple, chiropractic, Entrepreneur, Rosen Chiropractic Coaching, rosen coaching, Steve Jobs, Success, vision

The first quarter of 2011 comes to a close today. Today is the future you’ve been creating for the past three months. How does it look? How does it feel?

I often have a discussion with our Rosen Chiropractic Coaching clients about a Magic Wand. I often ask our coaching clients if they’d rather have a Crystal Ball or a Magic Wand?  (We have a poll right now on Facebook if you’d like to vote!)

Many people say right away, “A crystal ball, of course!  Then I could see into the future of what will happen.”  After discussing the value of seeing what is going to happen to adapt or prepare for it, up comes the discussion of the Magic Wand.

What if you held, in the power of your heart and hand, the ability to create the future?  What if  you could waive your Magic Wand and, voila!

The reality is, you do hold the power in your head, heart and hands of a Magic Wand.  But instead of just waiving it, you have to get clear on what you want, set objectives and take consistent action and do the work to achieve it!

Sometimes when our Rosen Coaching clients get stumped by an obstacle or a roadblock, I love to come back to the Magic Wand.  I say, “IF you had a Magic Wand right now, what would you create, what would you do?” It opens up a world of possibility that wasn’t there before.  It’s not a stroke of coaching genius, just a simple way to see what is possible.

Oh, how I truly wish I had a real Magic Wand!  I’d waive it and make the world a happy, peaceful place where chiropractors are the recognized leaders of true health care and the wellness revolution.  A world where people trust in their bodies, and in life itself.  I’d make every chiropractor’s office as busy as they could handle!

The reality is, I have the power of a Magic Wand to envision what I want to create and the dedication and drive to do what it takes to get there.

Do you want to borrow my Magic Wand? It’s simple, but not easy.

What will you create for your future next quarter?

Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Success, chiropractic profession, Crystal Ball, future, Goals, Magic Wand, Rosen Chiropractic Coaching, rosen coaching, Success, wellness chiropractic practice management

In any profession or sport, there are those who play safe within the boundaries of what is ‘known’ and what is ‘possible’.  And then there are those who are out there, close to the edge, innovating and creating what is possible, doing what has never been done before. Or doing it differently than it’s ever been done before.

In mountaineering, being the first to climb a mountain is deemed a First Ascent. The climber pushes their skill on the unknown route, charting the way as they go. The danger is high, and the glory is high. And it is what evolves the sport. As soon as one person climbs it, it opens up a whole new realm of possibility for other climbers.

In surfing, there are those who surf the known spots. And there are those who explore and test what most deem ‘impossible’.  I prefer warm water surf myself, but this is a beautiful short film about pushing the limits of surfing.

At Rosen Coaching, we interact with many different types of people who are chiropractors.  Are you going to be a chiropractor who is evolving our profession? Or one who plays it safe with what you’ve always done?

My question is, “What are you going to do this year to better yourself as a chiropractor?”

Here is our Top 10 Ways to Be A Better Chiropractor:

1. Lead by example.

2. Be in the best physical shape of your life! Eat, exercise and move how your body was designed to, daily! If you are not the epitome of health, how can you lead pepole to health and wellness?

3. Clear up any mental or emotional weights from your past. Get therapy, support, coaching, or whatever it takes to allow yourself to be present and free!

4. Clean up any relationships that aren’t 100% happy or healthy.  Be present and loving to your family. Spend time with those you love.

5. Strengthen your team at the practice. Create a strong vision that everyone supports. Design a powerful mission that you all work towards each and every day. Click here for a powerful presentation for you and your team!

6. Deepen your understanding of Chiropractic Philosophy. Pretend like you are getting a Ph. D. in Chiropractic Philosophy: read, write, and think critically. Our philosophy is the ‘why’ behind what we do.

7. Study the science of what it is that we do. Without a thorough understanding of neurology, physiology and anatomy fresh in your mind, how can you feel certain on what effects are created from an adjustment, let alone convey that to your patients or the public?

8. Master your art.  Do you love your technique? Do you get great results? If yes, than learn more of it.  What would take you to the next level in your skills? If you don’t, find a technique that resonates and you can immerse yourself in. Learn all that you can to clear nerve interference and help those in need in your community.  If you were a professional athlete or musician you would practice daily. You are a professional chiropractor, behave like one and practice your butt off!

9. Spend time learning how to communicate effectively.  All the knowledge, philosophy and skill does nothing unless you can share your message in a way that people can hear it. Learn to communicate in a way that is congruent with our philosophy and healing. And in a way that empowers rather than controls.  If you can share your message better, you can help more people, guaranteed!

10. Develop your certainty.  Increase your confidence.  Address any doubts, fears or demons so that you be clear on who you are and what you offer. Get your passion, motivation and excitement back for what this profession can do for the world.

If you dedicate yourself to being a better chiropractor by the end of 2011, tackle each of these things and work diligently on them, you will be!  Train like a professional at your craft. Play like you mean it. It’s your life, what are you waiting for? It’s time to help the masses!

Tags: Chiropractic Coach, Chiropractic Practice Success, communication, first ascent, Leadership, pushing limits, Rosen Chiropractic Coaching, rosen coaching, Success, True Wellness Model

Ask anyone on the street if they’ve ever heard of chiropractic.  Most of the people say, ‘yes’, while they grab their neck or low back.  When it comes to educating the public what it is that we really do, we’ve failed as a profession.

At Rosen Coaching we feel that the public needs to understand is that they have a health problem, not a back problem, and that you can help them get healthy and stay healthy for a lifetime!

My kick-in-the-groin question is, “Are you the epitome of health”?

Some of us are. We are in great physical shape, we do cardio and weight training regularly.  We have great nutrition. And fabulous strategies to deal with mental and emotional stress. We are well balanced in your overall life, showing up 100% in our practice and in your personal life.

But many of us aren’t.  We don’t exercise regularly and are overweight. Some by a lot, some by a little. We eat crappy food on a regular basis. We’re too stressed out, in fight-flight response for hours a day to think straight, let alone show up with focus and presence for the people we serve. How are we ever going to deliver a congruent Report of Findings where we talk about reaching optimal health and wellness, if we aren’t?

What are you going to commit to this year to lead by example, to be a true picture of health?  If you’d like to share your action steps to get there, to help get support and accountability, post them here.

If you want to find out more how to truly THRIVE in a Care vs. Scare, True Wellness Model, join Dr. Rosen TODAY for a webinar! Click here to register. We hope you’ll join us!

Tags: chiropractic wellness, Goals, Health, New Year's Resolutions, rosen coaching, True Wellness Practice, wellness

2010 has come and gone and we’ve moved into the next decade.  Perhaps you achieved all your goals for 2010, or perhaps you didn’t.  But it’s time to set our sights on how we can make this our best year yet.  Let’s start the decade off with a blast, set good goals and take massive action to really make this your best year yet!

Start with your success!  What did you achieve, do great and accomplish this year, both personally and professionally?  Be sure to take inventory of small and big things!

What did you learn this year, from both your challenges and wins?  About yourself and your character?  What worked? What was your winning formula to reach those goals? What didn’t work? What won’t you repeat again?

Get clear on what you want to accomplish in each of the key areas of your life and practice by the end of 2011.  Set a 1 big goal for each sector of your life. Then set a few smaller goals in each area as desired.

The trick to achieving your goals is taking consistent action on the small steps required to reach the big goal!  Massive and repetitive action.  Reverse engineer the steps required to reach your goal. Plan them out month-by-month in sequential order, then break it down week by week. Each day, look at your weekly action steps and do THE most impactful thing that you can do each day to make your goal a reality.

We prefer to look at the goals for the next 90 days and clarify what is the most important, bang for the buck action that you can take to reach that goal.  Each person on your team needs to clarify what they can do to contribute to that goal.

As a New Year’s gift, we’ve included a link to a 30 minute recording on Goals and the New Year.  Please enjoy and let us know if we can help you have the practice of your dreams in 2011!

We invite you to join Dr. Rosen for a webinar titled Goals: A Love/Hate Relationship!  Click here to join us!

Tags: 2011, Achievements, Goals, New Year, New Year's Resolutions, rosen coaching, Success

At Rosen Coaching, we speak with chiropractors around the world, day in and day out, about how to improve their communication so that people ‘get’ the chiropractic message.  Initially this concept arose out of a conversation with one of my doctors who was working on the ‘Whole Story‘, one of the most powerful parts of our visit 1 and visit 2. But it’s become a theme as of late and I’ve distilled three important pillars of communication that I’d like to share with you.  They are, what I have been calling, the 3 C’s of communication:

1. Clear

2. Concise

3. Concrete

None of this is going to appear like rocket science, but it’s important to look at each one closely and realize the bigness of small things.

If we are going to convey or transmit communication, it is essential that it is clear. We need to be 100% clear on what we are trying to accomplish, what we want to say, and be sure we articulate it with clarity. No fair having a communication subluxation when you’re trying to transmit your message!

Next we need to be sure it is concise.  If a Ph.D in biochemistry was trying to explain a concept to you, it is important that he doesn’t go into a 30 minute monologue about many different aspects of biochem. It is essential that he  keep it not only clear (so that you can follow), but also concise (so that your brain does not go into overwhelm).  Many chiropractors, when I ask them to tell me what they can offer, they give me a 30 minute lay lecture, sidetracking with research, vaccinations, health care stats etc.  We need to keep it concise, especially if we are going to ask them to repeat back to you what they understand so far!  Set them up to succeed, not to fail.

Lastly, but not least importantly, is making our communication concrete.  This means making it real for people! It is not to your benefit to use big latin words and appear ‘smart’ to the patient, at the expense of  not being able to articulate or understand what you are talking about.  It is to your benefit to use concrete examples and real world analogies, so that they can understand and share their new understanding with others. Chiropractic itself is an abstract concept, so let’s help them understand a paradigm shift by integrating new concepts within their current framework of how the world works.  For example, a great analogy to describe a subluxation is ‘static on a cell phone’.  Everyone has experienced this, or could at least imagine it.  So I challenge you to use real, concrete analogies at every step of your communications.

If you have any questions about the 3 C’s of communication, please comment below or join our global community on Facebook where we are happy to answer any and all of your questions!

Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Success, communication, Leadership, Rosen Chiropractic Coaching, rosen coaching

Do you remember the Chiropractic Safety Pin Cycle from philosophy class 101? You know, Brain Cell (B.C.) has efferent transmission to Tissue Cell (T.C) and it has afferent transmission back to brain cell?  If not, I’ve included a diagram from The Chiropractic Textbook by R.W. Stephenson from 1927.  (If you don’t own it, I highly recommend it)!

However, when it comes to most chiropractor’s communication, they usually have a monologue or just the ‘efferent’ part of transmission, telling people their chiropractic story and wonder why they don’t stay, pay and refer?  Why don’t people ‘GET IT’?

With our Rosen Coaching clients and group coaching programs, we look at our communication from both the efferent and afferent sides.  As a profession, what if we could communicate in a way that was more congruent (inside-out) by asking questions and getting their input, as opposed to outside-in education?

How most of us communicate is merely the ‘efferent’ part, we never check in with the person and say, “Just to make sure we’re on the same page, what do you get so far?”  We never ask them questions, we just tell people what we think and leave it at that.   Our profession doesn’t, as a rule, close the safety pin cycle of our communication. No wonder we’re not shifting consciousness yet… It’s time we closed the safety pin on every communication we have! It’s time people really understood what we have to offer them and it’s time for chiropractors to start leading the wellness revolution, becoming the recognized leaders of true health care!

Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Practice Management, Chiropractic Practice Success, communication, Leadership, rosen coaching, Safety Pin Cycle

At Rosen Coaching, our goal is to help chiropractors get the Big Idea of chiropractic and help them become the recognized leaders of True Health Care and the Wellness Revolution!

Will you join us? Please join our online community! And let’s help first chiropractors, than the public understand what we really offer and how we can positively impact humanity!

Tags: chiropractic, Chiropractic Coaching, chiropractor, Facebook, Goals, practice goals, practice success, rosen coaching, successful, True Wellness Model

Both Dr. Rosen and I have both run highly successful vitalistic family wellness practices and sat in the coach’s box helping others to do the same.  At Rosen Coaching, we are so thrilled to be helping other chiropractors around the world looking to THRIVE in a Care vs. Scare True Wellness Model!

Speaking with chiropractors day in and out, whether for one-on-one coaching, group coaching or consults with those looking for guidance, I wanted to share a perspective from the Chiropractic Coach’s Box that may help you with the challenges you face in your personal life or your practice.

Sometimes our job is to help our clients see a Wide Angle perspective.  Perhaps they are stuck on a detail or issue and can’t see the big picture. So we ask questions to help them pull back and see the ‘forest for the trees’.  For example, if a chiropractor is having trouble with their Chiropractic Assistant doing recalls, there could be an underlying cause that we can’t see until we use the Wide Angle lens.  It could be that we’re not setting clear expectations with the patient on the Report of Findings about keeping appointments, leading them to miss and the recalls are just the symptom of this fact. But without the pulling back to get a wide angle view, we could never see this as a possible solution.

And sometimes we need to zoom in, using a telephoto lens, to really clarify what is going on, and what we are trying to accomplish.  Often times we will hear someone breeze over something that is very important and could be the major piece that is holding them back.  From the coaches box we zoom in and look at the underlying cause or details of the situation.  For example, a chiropractor may have a low sign up rate or see poor follow through with their care recommendations, and we need to zoom in on a need to be liked that is holding them back from speaking their truth.

Your ability to adapt as a chiropractor to different challenges, situations, questions and conversations with your staff or your patients is part of what will make you a masterful communicator.  You adaptability is based on sitting in a ‘coaches box’ as well, and listening for whether you need to help someone gain perspective or whether you need to help someone zoom in on the details and underlying cause. Each perspective is very different and often looks entirely different than the one we were in.

We want to help you be a wellness coach to your practice!  We want you to lead your team so they truly become a Dream Team!  We want to help you communicate in a congruent Care vs. Scare model to have the practice success you desire.

Tags: Chiropractic Coach, Chiropractic Consultant, Chiropractic Practice Management, perspective, rosen coaching, telephoto, wide angle, zoom

I’ve been overseas this past week, speaking at the UCA conference in England and visiting chiropractors in Spain.  And between my travels and coaching chiropractors all around the world, I’ve observed a distinction that needs to made clear about the answer to this question, “Can chiropractic help”?  It is a question that no matter where you practice, it  seems to be an important question; one that is dangerous if not answered well.

When a person asks this question, they want to know if chiropractic can help their specific symptom.  If we say “yes”, chiropractic now becomes a mechanistic and allopathic natural “treatment” for their problem. This is a lose-lose scenario.  If it gets better and they disappear satisfied, they never get to experience what wellness chiropractic can do for them.  If it doesen’t get better, they disappear frustrated that chiropractic didn’t work. And they tell 100 of their friends just that.

If we say “no”, they are more than likely to turn their back on chiropractic care (no pun intended), because it’s not what they are looking for.  Again a lose-lose scenario.

If we tell them that chiropractors don’t care about symptoms and only want to correct subluxations, the person doesn’t feel like their needs are getting met. Yet another lose-lose scenario.

So what is the answer to the question?

It is our job to connect the dots so that people understand that their symptom could very well be related to a vertebral subluxation.  The good news is, if they have a subluxation, then we can help!  It is also our job to help them understand the bigger picture of a subluxation, how it relates to symptoms but more importantly how their lifestyle stress creates subluxations over and over again. And slowly, teach them under the radar, and stretch their consciousness to the big picture of chiropractic! Truly a win-win scenario.

If we are going to have a TRUE wellness practice, we must answer this question in a congruent way.  At Rosen Coaching, both Dr. Russ Rosen and Dr.Angie Meyer work with chiropractors on the foundation of their certainty, beliefs, philosophy and communication to do so!

Tags: Certainty, chiropractic, Chiropractic Coaching, communication, Dr. Angie Meyer, Dr. Russ Rosen, Philosophy, rosen coaching, Speaking, Subluxation, Symptoms, Treatment, True Wellness Practice