Why haven’t chiropractors marketed chiropractic as well as ShamWOW has marketed a stupid sponge cloth? That thing is a global phenomenon in a microcentury and chiropractic is 1000x more amazing and has been around for 114 years! (If you don’t know what I’m referring to, click here).

One of my favourite leadership gurus is Robin Sharma who’s coined the term, Merchant of WOW.  And I think it’s time chiropractors started acting like Merchants of WOW.  It means obsessive attention to detail in every aspect of your office, it’s decor, the chiropractor’s healthy image, the “red carpet” service to every person that contacts or comes into the office. It means refining your technical skills, growing your understanding of our philosophy and taking your communication skills and procedures to the next level.

Every step of the way we want people to think and to say, “Wow”.

The trouble is, a lot of practice management companies teach chiropractors to make their patients say, “Wow, I had no idea things were so bad”.  And from our perspective, there is no place for Scare Tactics in a TRUE wellness chiropractic practice.  We feel people should say, “Wow, I had no idea chiropractic could help me in so many ways! Wow, I had no idea you could affect my nerve system and my entire body”!  We want to be motivating them by what they want, as opposed to motivating them with fear and what they don’t want. It’s subtle, but has huge ramifications on the relationship long term. Sure you might be short term compliance with fear, but it doesn’t last and the relationship is tainted.

So how do we do that? We teach them under the radar, planting seeds and asking questions to help stretch their consciousness with every interaction in the office: How the CA answers the phone, your First Visit Forms, the look and feel of your office, your communications and procedures of Visit 1, Visit 2, Daily Interactions, Re-Evaluations and Re-Reports, how you handle difficult questions and situations, and how you manage your team.

It’s time that people start saying ChiropracticWOW! The wellness revolution is upon us and it’s time we step up and lead it.  If you want to know more about our chiropractic coaching and how to THRIVE in a TRUE wellness model, let us know. We’re here to help.

Tags: Chiropractic Coach, chiropractic marketing, Chiropractic Practice Management, Chiropractic Wellness Model, communication, LAASR, Leadership, merchant of WOW, Robin Sharma, scare tactics, Success, Wellness Chiropractic, Wellness Chiropractors, wellness revolution

As a chiropractic coach it is my mission to help chiropractors reach the level of success they are looking for and to create their dream wellness practice.  For some, that is a small retirement practice, and others it is to manage a high-volume practice that serves hundreds of people each week. Either way, part of my role is to help chiropractors clearly define what they want and then to help them get it.

When looking for big changes in life, whether different results in practice, or in helping the people you serve to make changes in their personal lifestyle there is a key element to remember: small things lead to big things.  It is the consistency of action on small things that will get you the big results you are looking for.  You can’t climb a mountain in one stride ~ it’s one inch at a time. Without keeping this in mind, it is easy to get frustrated at any moment with your progress. Without a coach, it is difficult to see the forest for the trees.

One of my mentors, Robin Sharma, uses this quote with high-powered executives to get them to live great lives and run world-class businesses, “Small daily acts of greatness lead to stunning results.” 

Your frustrations with your progress in practice are the same as your practice member’s frustrations with their progress and results.  It is not only powerful to remind them of this concept, but to remind yourselves as well.  

1. Know what you are working towards – have a clear vision.

2. Have a plan to get there. 

3. Take small actions steps daily and over time you will create the life and practice of your dreams.  If you improve 1% each day for 30 days, you will have made a 30% leap forward (not including compound improvements). Be better today than yesterday.

Here is BJ’s quote on The Big Idea to really hit this home.  Found in Chapter 1 in Volume XVIII, otherwise known as The Subluxation Specific-The Adjustment Specific:

“A slip on the snowy sidewalk in winter is a small thing. It happens to millions. A fall from a ladder in the summer is a small thing. It also happens to millions. The slip or fall produces a subluxation. The subluxation is a small thing. The subluxation produces pressure on a nerve. That pressure is a small thing. That decreased flowing produces a dis-eased body and brain. That is a big thing to that man.

Multiply that sick man by a thousand, and you control the physical mental welfare of a city. Multiply that man by one hundred thirty million, and you forecast and can prophesy the physical and mental status of a nation. So the slip or fall, the subluxation, pressure, flow of mental images and dis-ease are big enough to control the thoughts and actions of a nation.

Now comes a man. And one man is a small thing. This man gives an adjustment. The adjustment is a small thing. The adjustment replaces the subluxation. That is a small thing. The adjusted subluxation releases pressure upon nerves. That is a small thing. The released pressure restores health to a man. This is a big thing to that man.

Multiply that well man by a thousand, and you step up the physical and mental welfare of a city. Multiply that well man by a million, and you increase the efficiency of a state. Multiply that well man by a hundred thirty million, and you have produced a healthy, wealthy, and better race for posterity. So, the adjustment of the subluxation to release pressure upon nerves, to restore mental impulse flow, to restore health, is big enough to rebuild the thoughts and actions of the world.

The idea that knows the cause, that can correct the cause of dis-ease, is one of the biggest ideas known. Without it, nations fall; with it, nations rise.

This idea is the biggest I know of”.

Stick to the small things that will create big things!

Photo Credit: Jamen Rhodes Photography/ Climber: Chris Meyer (my brother)!

Tags: Action Plan, Big Things, BJ Palmer, consistency, Dreams, Frustrations, Goals, Progress, Results, Robin Sharma, Small Things, Success, The Big Idea, wellness chiropractic practice management