In the book, Change or Die by Alan Deutschman he studies the 3 keys of change, and what works and doesn’t work.

In a recent blog post, Ask vs. Tell, I explored the power of asking questions to shift consciousness, beliefs and therefore behaviours.   This follow-up post is meant to look at the two types of questions we can ask: Scare Questions or Care Questions. What do I mean?

A good portion of our profession and practice management companies uses scare tactics and fear to manipulate people to do what we want.  Our perspective, at Rosen Chiropractic Coaching is that fear and manipulation have no place in a chiropractic wellness model.  We stand for clean communication with compassion.

In Change or Die, Alan Deutschman explores the three “F” words: Force, Facts and Fear and why they don’t work. When the three “F” words become too much, people go into denial as a protective mechanism. They make irrational decisions that could cost them their life (only 10% of heart attack patients changed their lifestyle despite the fear and threats).  In contrast, Dr. Dean Ornish had 75% of heart attack patients change their lifestyle with the three “R” words: Relate, Reframe, Repeat.

So we need to relate to the people we care for. We need to build rapport, bond, connect, offer hope and relieve their fears.  We need to reframe their consciousness and beliefs about health, and ask questions to shift their current paradigm, to plant seeds and teach under the radar. And we need to repeat these questions in our daily interactions, our Touch-Tell-Ask-Teach and find ways for people to become successful every visit, working towards a new goal. We as their doctor, need to lead them, inspire them and empower them.  And we need to create a culture in our office creates a supportive community.

Because making changes in life can be challenging and these new behaviours need to be reinforced with love and support, not fear and commitment. This is exactly what we do at Rosen Coaching to help you have a thriving wellness practice! We address the 3 R’s in the LAASR Mastery process. If you want a communication system based on the 3 R’s then give us a call!

Tags: Alan Deutschman, Ask vs. Tell, care tactics, Change or Die, Chiropractic Coach, Chiropractic Coaching, Chiropractic Practice Management, Chiropractic Wellness Model, communication, Denial, Facts, Fear, Fear Tactics, Force, Leadership, Reframe, Relate, Repeat, scare tactics, Scare vs. Care, True Wellness Model, wellness chiropractic practice management

For many people, their understanding of health, where it comes from and how to stay well is as deeply ingrained as some smoker’s beliefs about smoking.

We are living and practicing chiropractic in a medical world. Although we are in a shift of a wellness revolution, the majority of people who show up in your chiropractic office are bombarded by big pharma advertising and years of thinking that health comes from drugs or surgery.  And it is your job to change their mindset and beliefs about health and healing, where it comes from and how to get it. Good luck!

Most chiropractors I coach and consult, or speak with in the field tell me that they educate the people in their office.  And the usually follow up with, “but they still don’t get IT.”  And if they did get it, our entire profession would already have thriving, true wellness chiropractic practices.  So something’s not working in our approach…

What does educate mean? To most chiropractors, they lecture and talk ‘at’ their people until they are blue in the face and the person is tuned out. There is an important distinction to make, between educating by telling or educating by asking good questions.

Try and convince a smoker that smoking is bad for him.  Tell him all the things he already knows (or doesn’t) that it is killing him. Use fear. Use threats. Use your authority as a doctor. Lecture until you’re blue in the face.  Does anything change for the smoker? Nope, he still doesn’t ‘get it’.  That’s right, his beliefs and mindset haven’t shifted one bit from all of your telling.

And this is what most chiropractors who are not having high retention, thriving wellness practices are doing.  Trying to educate by telling.  I gotta tell you, from my experience, that’s never going to work. Why? Because it’s from the outside-in, it is your idea and not theirs. Because how do human beings do react when someone tells them what to do? Resist. So you get decreased compliance, they like you less and wonder when you’ll use your authority again to get them to do what you want.

Remember a smart guy named Socrates? His philosophy was one of asking questions to have the person think. And since doctor in Latin means ‘teacher’, it’s about time our profession stopped lecturing and started asking better questions to really teach the chiropractic principle of health. Why? Because when a person thinks, processes and answers a question, it comes from the inside-out and they own it.  Since it was their idea, there is no resistance, they feel valued and given a voice. There is increased  compliance and likeability and you don’t use authority, you use leadership. How’s that for congruence with chiropractic philosophy?

But oh wait, there’s one more benefit.  Not only will they ‘get it’, understand health, healing and chiropractic at a deeper level, but do you think that it is easier for them to refer their friends and family if they can articulate their newfound understanding themselves?  And the practice itself grows from the inside out by high retention and high internal referrals.

So the trick is to find out how to ask better questions during every interaction of Visit 1, Visit 2, Daily Interactions, Re-Assessments, Re-Reports and in handling difficult questions. We coach chiropractors this day in and day out.  It will transform your practice, your relationship and your life. And you’ll help shift the consciousness of the world. Let us know if we can help.

Tags: Asking, Authority, Beliefs, Chiropractic Coach, Chiropractic Consultant, Chiropractic Philosophy, Chiropractic Practice Management, Chiropractic Practice Success, Chiropractic Principle, communication, Convince, Educate, Fear Tactics, Health, High Retention, Inside-Out, Internal Referrals, Lecture, Medicine, Mindset, Outside-In, Questions, Results, scare tactics, Shift Consciousness, Socrates, Telling, True Wellness Practice, wellness revolution

 

 

A More Effective Swine Flu Vaccine

When it comes to the newly-hyped media craze of swine flu, how are you communicating it in your chiropractic office?  Are you part of the chiropractic profession getting caught up in the fear tactics propagated by the government and media or are you grounded in your chiropractic principles?  How is your certainty as a chiropractor?  It’s easy to talk about chiropractic and immune function when people are well, but what about when faced with the proposed ‘Swine Flu Pandemic’?  Can you keep yourself together, use your emotional intelligence skills and not allow the panic to hijack your amygdala?  Can you keep your critical thinking about cause and effect, and your common sense approach to health, wellness and disease to lead your community through this challenge?

My friend, Alain Desaulniers, D.C. has used this photograph and made a poster for his office that says at the bottom, “Chiropractic Care Strengthens Your Immune System. Stay Well Adjusted!”  (He has given permission for other chiropractors to use it, so email me if you would like it).

The last time Swine Flu made an appearance was 1976 and the government quickly pushed through a flu vaccine (doesn’t this normally take time to manufacture “safely”, if there is such a thing?), used fear to mass vaccinate and 25 times more people died from the flu vaccine than of the flu itself. Congressman Dr. Ron Paul’s video on Swine Flu recalls this event and states, “The government shouldn’t be in the medical business”.  This time it is an interestingly more complex virus, a recombinant H1N1-H5N1 avian/human/swine flu virus never to be seen before.  My microbiology might just be rusty but I can’t help but wonder if this is natural genetic evolution or a laboratory virus gotten free?

Let’s look to chiropractic’s history and originating philosophy to on understand the cause and effect of disease, especially infectious illness:

“One question was always uppermost in my mind in my search for the cause of disease.  I desired to know why one person was ailing and his associate, eating at the same table, working in the same shop, at the same bench was not.  Why? … This question has worried thousands for centuries and was answered September, 1895.”    ~D.D. Palmer, The Chiropractor’s Adjuster (1910)

Dr. Fred Barge continued on this theme when he used to say, “Do rats cause garbage or does garbage cause rats?”  Dr. Kevin Donka of Chirothots has continued Dr. Barge’s message with a twist, “Flies don’t cause garbage!”  

Common sense tells us that rats and flies are attracted to dirty places where there is decaying matter to feed upon.  Just because rats and flies are present at a garbage dump or a dirty restaurant doesn’t mean they caused the garbage, they are an effect of the garbage!  So why do some people get sick and some people stay healthy? It depends on the cleanliness of the body’s environment!  If your body is weak, your resistance is down, and your cells are decaying, doesn’t it make sense that the germ scavengers would find home, food and shelter there?  Of course it does!  The germs don’t cause the disease, they are present when disease is!  It is your internal resistance of your immune system that determines whether you get sick or not. Keep in mind it is called the ‘Germ Theory’ not the ‘Germ Fact’!

Whether or not the U.S. Homeland Security is appropriately given the power to make decisions about the health of Americans, (a political discussion of its own), what are chiropractors doing to coach the people they care for about strengthening their body’s own ‘Homeland Security’?  As a Wellness Chiropractic Coach and Consultant at Rosen Coaching, we coach chiropractors to not only communicate and educate people about the 3 Dimensions of Stress and what causes subluxations, but to provide ongoing communication about the ingredients for a healthy body, first and foremost clear nerve system communication.  What else can people  do to strengthen their immune systems and promote health? Proper nutrition, vitamins and minerals including high doses of vitamin C, movement and exercise, hydration, rest and relaxation, fresh air, sunshine/vitamin D, mental clarity, stress management, emotional peace and fun!

As a chiropractor looking to lead your community to health and wellness, to have practice success and growth as well as to have the life of your dreams you need to stand up, tell the truth and show people there is another way! Let us know if we can help!

Tags: Amygdala, care tactics, Cause and Effect, Certainty, Challenges, Chiropractic Coach, chiropractic profession, communication, Congressman Dr. Ron Paul, Disease, Emotional Intelligence, Fear Tactics, Germs, Immune System, Internal Resistance, Leadership, rosen coaching, Success, Swine Flu, wellness chiropractic practice management