Thanksgiving is my favorite holiday. No gifts, no pressure. Just family, friends, and loved ones. The idea of just getting together to be together, being present, enjoying each other’s company and being grateful for what we have.  The most important thing in our lives are the relationships and love we have.

The first key to having the life and chiropractic practice of your dreams? Be grateful for what you have. What you focus on, expands.  So if you focus on what you don’t have… guess what?  It grows. So why not focus on what you are thankful you already have?  It will naturally expand. This mindset and feeling of gratefulness will bring you to an entire new level of attraction and success.

My suggestion? Write down 5 things you are grateful for in your personal life and 5 things you are grateful for in your chiropractic practice at the end of each day. This is the starting place for explosive growth and success in a TRUE Wellness Model. Have a mindset of abundance and satisfaction drive your decisions and actions, not from a place of lack and fear.

At Rosen Coaching, we are so grateful to have you be a part of our lives and to have you be a part of our mission to have chiropractors be the recognized leaders of TRUE healthcare and the wellness revolution!

Tags: Add new tag, Chiropractic Practice Management, Chiropractic Practice Success, Gratefulness, Leadership, Success, Thanksgiving, True Wellness Model

We hear again and again that our profession has an identity crisis, but from our perspective, we have a communication crisis!

What chiropractors know (no matter if they practice in a pain-based model or a wellness-based model) is that we help people have better lives! We’ve surveyed hundreds and hundreds of chiropractors around the world, and no matter how they practice, they all recognize that we can not only help people with their pain and symptoms, but also with improved function and a better quality of life!

Our problem as a profession is that the message that we’ve communicated and marketed to the public isn’t unified or clear.  Not like the tequila marketing sign above.  The public thinks that we help with neck and back pain and we know we help people get healthy and stay healthy to essentially have a better life!

As a profession, what we’ve been doing for communicating the chiropractic message isn’t working. Otherwise, at this 114th birthday of chiropractic, we’d be seeing more than 8-10% of the population.  If people understood what we do, because our communication and marketing was working, we’d be a lot further along right now.

If you are interested in finding out more about how to communicate in a true wellness model, in a care vs. scare approach, we encourage you to check out our LAASR program and seek out the support of a coach.  Lecturing and telling people until you’re blue in the face isn’t working. We need to figure out what people really want and then show them how to get it.  Let’s find a better way and start to move our profession into the position of leadership in the wellness revolution we deserve.

Tags: chiropractic, chiropractic birthday, Chiropractic Practice Management, Chiropractic Practice Success, chiropractic profession, communication, communication crisis, identity crisis, LAASR, Leadership, Wellness Chiropractors, wellness model, wellness revolution

Thank You To Bill Esteb, www.patientmedia.com, for allowing me to share this simple yet powerful post of his with you!

Tags: Bill Esteb, Chiropractic Practice Management, Chiropractic Practice Success, Duality, Law of Opposites, Patient Media, Universal Laws

For many people, their understanding of health, where it comes from and how to stay well is as deeply ingrained as some smoker’s beliefs about smoking.

We are living and practicing chiropractic in a medical world. Although we are in a shift of a wellness revolution, the majority of people who show up in your chiropractic office are bombarded by big pharma advertising and years of thinking that health comes from drugs or surgery.  And it is your job to change their mindset and beliefs about health and healing, where it comes from and how to get it. Good luck!

Most chiropractors I coach and consult, or speak with in the field tell me that they educate the people in their office.  And the usually follow up with, “but they still don’t get IT.”  And if they did get it, our entire profession would already have thriving, true wellness chiropractic practices.  So something’s not working in our approach…

What does educate mean? To most chiropractors, they lecture and talk ‘at’ their people until they are blue in the face and the person is tuned out. There is an important distinction to make, between educating by telling or educating by asking good questions.

Try and convince a smoker that smoking is bad for him.  Tell him all the things he already knows (or doesn’t) that it is killing him. Use fear. Use threats. Use your authority as a doctor. Lecture until you’re blue in the face.  Does anything change for the smoker? Nope, he still doesn’t ‘get it’.  That’s right, his beliefs and mindset haven’t shifted one bit from all of your telling.

And this is what most chiropractors who are not having high retention, thriving wellness practices are doing.  Trying to educate by telling.  I gotta tell you, from my experience, that’s never going to work. Why? Because it’s from the outside-in, it is your idea and not theirs. Because how do human beings do react when someone tells them what to do? Resist. So you get decreased compliance, they like you less and wonder when you’ll use your authority again to get them to do what you want.

Remember a smart guy named Socrates? His philosophy was one of asking questions to have the person think. And since doctor in Latin means ‘teacher’, it’s about time our profession stopped lecturing and started asking better questions to really teach the chiropractic principle of health. Why? Because when a person thinks, processes and answers a question, it comes from the inside-out and they own it.  Since it was their idea, there is no resistance, they feel valued and given a voice. There is increased  compliance and likeability and you don’t use authority, you use leadership. How’s that for congruence with chiropractic philosophy?

But oh wait, there’s one more benefit.  Not only will they ‘get it’, understand health, healing and chiropractic at a deeper level, but do you think that it is easier for them to refer their friends and family if they can articulate their newfound understanding themselves?  And the practice itself grows from the inside out by high retention and high internal referrals.

So the trick is to find out how to ask better questions during every interaction of Visit 1, Visit 2, Daily Interactions, Re-Assessments, Re-Reports and in handling difficult questions. We coach chiropractors this day in and day out.  It will transform your practice, your relationship and your life. And you’ll help shift the consciousness of the world. Let us know if we can help.

Tags: Asking, Authority, Beliefs, Chiropractic Coach, Chiropractic Consultant, Chiropractic Philosophy, Chiropractic Practice Management, Chiropractic Practice Success, Chiropractic Principle, communication, Convince, Educate, Fear Tactics, Health, High Retention, Inside-Out, Internal Referrals, Lecture, Medicine, Mindset, Outside-In, Questions, Results, scare tactics, Shift Consciousness, Socrates, Telling, True Wellness Practice, wellness revolution