How To Change When Change Is Hard
November 2nd, 2011 by angiemeyerdc | No Comments | Filed in Chiropractic Coaching, Leadership, Success
I have just finished reading this book by the Health Brothers, Chip and Dan, and just like their former book Made To Stick, I found this book to be packed full of great concepts, real life scenarios and a great framework that I have already shared with many of my chiropractic clients at Rosen Coaching.
Many chiropractors out there want to make changes to both their personal lives and their practices. At Rosen Coaching, our mission is to help chiropractors become the recognized leaders of true health care (where we help people get healthy, stay healthy and have the best life possible) worldwide! To do so, we need chiropractors to become extremely successful in their practices and serve as many people in a true wellness model as they possibly can!
The reality, is that we are far from the mark of achieving this, so we have work to do!
Not only do I highly recommend that you read this book, I do believe that using these principles will help individual chiropractors make the changes that will help them be more successful! This will result in our profession being stronger with many more people successfully practicing principled chiropractic, and truly helping humanity the best way we know how: through a clear functioning nerve system and making lifestyle choices to support greater health and not recreating their subluxations over and over.
Whether you choose to use these principles to make personal changes or changes in your practice, there are 3 components that we must address, for sustainable change:
1. We must direct the rational side (The Rider) by looking for bright spots, scripting the critical moves and pointing to the destination.
2. We must motivate the emotional side (The Elephant) by finding the feeling behind change, shrinking the change, and growing the identity of the people.
3. We must Shape the Path (the environment) to support the change by tweaking the environment, building better habits, and rally the herd!
By applying these principles to any change, large or small, we can become more successful and save our profession! That is our mission at Rosen Coaching!
Tags: change, Chiropractic Coach, Chiropractic Practice Success, Leadership, Switch





However, when it comes to most chiropractor’s communication, they usually have a monologue or just the ‘efferent’ part of transmission, telling people their chiropractic story and wonder why they don’t stay, pay and refer? Why don’t people ‘GET IT’?
