Do you remember the Chiropractic Safety Pin Cycle from philosophy class 101? You know, Brain Cell (B.C.) has efferent transmission to Tissue Cell (T.C) and it has afferent transmission back to brain cell?  If not, I’ve included a diagram from The Chiropractic Textbook by R.W. Stephenson from 1927.  (If you don’t own it, I highly recommend it)!

However, when it comes to most chiropractor’s communication, they usually have a monologue or just the ‘efferent’ part of transmission, telling people their chiropractic story and wonder why they don’t stay, pay and refer?  Why don’t people ‘GET IT’?

With our Rosen Coaching clients and group coaching programs, we look at our communication from both the efferent and afferent sides.  As a profession, what if we could communicate in a way that was more congruent (inside-out) by asking questions and getting their input, as opposed to outside-in education?

How most of us communicate is merely the ‘efferent’ part, we never check in with the person and say, “Just to make sure we’re on the same page, what do you get so far?”  We never ask them questions, we just tell people what we think and leave it at that.   Our profession doesn’t, as a rule, close the safety pin cycle of our communication. No wonder we’re not shifting consciousness yet… It’s time we closed the safety pin on every communication we have! It’s time people really understood what we have to offer them and it’s time for chiropractors to start leading the wellness revolution, becoming the recognized leaders of true health care!

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Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Practice Management, Chiropractic Practice Success, communication, Leadership, rosen coaching, Safety Pin Cycle

Both Dr. Rosen and I have both run highly successful vitalistic family wellness practices and sat in the coach’s box helping others to do the same.  At Rosen Coaching, we are so thrilled to be helping other chiropractors around the world looking to THRIVE in a Care vs. Scare True Wellness Model!

Speaking with chiropractors day in and out, whether for one-on-one coaching, group coaching or consults with those looking for guidance, I wanted to share a perspective from the Chiropractic Coach’s Box that may help you with the challenges you face in your personal life or your practice.

Sometimes our job is to help our clients see a Wide Angle perspective.  Perhaps they are stuck on a detail or issue and can’t see the big picture. So we ask questions to help them pull back and see the ‘forest for the trees’.  For example, if a chiropractor is having trouble with their Chiropractic Assistant doing recalls, there could be an underlying cause that we can’t see until we use the Wide Angle lens.  It could be that we’re not setting clear expectations with the patient on the Report of Findings about keeping appointments, leading them to miss and the recalls are just the symptom of this fact. But without the pulling back to get a wide angle view, we could never see this as a possible solution.

And sometimes we need to zoom in, using a telephoto lens, to really clarify what is going on, and what we are trying to accomplish.  Often times we will hear someone breeze over something that is very important and could be the major piece that is holding them back.  From the coaches box we zoom in and look at the underlying cause or details of the situation.  For example, a chiropractor may have a low sign up rate or see poor follow through with their care recommendations, and we need to zoom in on a need to be liked that is holding them back from speaking their truth.

Your ability to adapt as a chiropractor to different challenges, situations, questions and conversations with your staff or your patients is part of what will make you a masterful communicator.  You adaptability is based on sitting in a ‘coaches box’ as well, and listening for whether you need to help someone gain perspective or whether you need to help someone zoom in on the details and underlying cause. Each perspective is very different and often looks entirely different than the one we were in.

We want to help you be a wellness coach to your practice!  We want you to lead your team so they truly become a Dream Team!  We want to help you communicate in a congruent Care vs. Scare model to have the practice success you desire.

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Tags: Chiropractic Coach, Chiropractic Consultant, Chiropractic Practice Management, perspective, rosen coaching, telephoto, wide angle, zoom

As Valentine’s Day has just passed, many of our clients did Valentine’s internal referral promotions where they ask their clients, “What Do You LOVE About Chiropractic”? and gave them an opportunity to refer family and friends.

Coaching chiropractors and interviewing many who are struggling, I have seen that there is a huge portion of our profession who are burnt out, unmotivated and off purpose.

So I am asking you to contemplate what you LOVE about being a chiropractor? Please post it as a comment to this blog and let’s help clarify our purpose of why we do what we do.  Without this purpose, it is easy to be drained and burnt out with the ins and outs of running a practice and hard to stay motivated to do so.

At Rosen Coaching we want you to LOVE what you do! If you find yourself a little off purpose, a little unmotivated or a little out of love with being a chiropractor, we’d love to offer you a FREE 30 minute consult to see if we can help!

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Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractor, Leadership, Love, Passion, Purpose, Rosen Chiropractic Coaching, Success, Valentine's Day

What are you going to do to ensure that 2010 is your best year yet, for your practice and your life?

As 2010 is in full swing, Dr. Rosen and I have been working with our coaching clients to clarify goals for the year and put together a powerful action plan to achieve them.

First things first, a goal is something you WANT.  If it comes from a place of lack, or is to avoid something you DON’T WANT then you need to do some KST, NET, EFT and get coaching to set a clean goal.

Secondly, ask yourself WHY you want it? What’s in it for you? What will be the driving force and motivation to doing what it takes to achieve it?  What’s in it for your community?

Next you need to ask yourself is it possible to achieve the goal?  Do you buy it? Is everyone on board?  If not, spend some time reorganizing your capacity blockages and working on your head space issues and level of certainty.

Then ask yourself what you will continue doing, that is working well, to achieve your goal?

Then ask yourself what you are willing to do differently to make the goal a reality? This usually means you either have to make space, or fill it!  Using our Rosen Coaching Systems, we will help you with your LAASR Communication, Marketing, Dream Team or personal life balance. If you need some help, use this worksheet to put together your action plan of how to accomplish your goal!

Fourthly, you need to take consistent action on the ONE thing that will have the biggest impact this week of moving you towards your goal.  Get accountability from your team, your coach, a friend or colleague.  Report to them each week on your progress, wins, challenges, and what you’ve learned and accomplished.

Lastly, need help creating balance in your life to manage yourself at the office and at home to get it all done? Find out how to create the perfect life and how to achieve your goals!

We at Rosen Chiropractic Coaching would love to help you make 2010 your best year yet! If you want to THRIVE in a Care vs. Scare TRUE Wellness Model, give us a call for a Free Consultation to see if we can help. No pressure, no obligations.

As a gift to you, please keep an eye out for a 35 minute audio file on this topic coming soon!  Be sure to subscribe to our newsletter to get the FREE gift, click here to subscribe!

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Tags: 2010, Chiropractic Coach, Chiropractic Consultant, Chiropractic Practice Management, Goals, New Year

So the New Year is upon us!  We have a reflective perspective of last year and what we accomplished or didn’t. And we have a vision, hope and goals of what we want 2010 to be like.

Have you taken the time to do an inventory of your life? Where in your life are you incongruent or not performing and leading how you’d like to? Paraphrasing Dr. Patrick Gentempo, the level of incongruency leads to a proportionate level of destruction. As chiropractic coaches, we at Rosen Coaching help chiropractors reach new levels of success in all areas of their lives, including how to thrive in a true wellness model.

I speak to chiropractors day in and day out. And I truly feel it is time that our profession stand up and lead by example.  Are you the epitome of health, energy and vitality?  Is your diet full of rich, whole foods? Do you exercise daily? Do you live a healthy, vitalistic chiropractic lifestyle?  If you don’t, it’s time. And don’t try and hide it - take a stand to share with your office the lifestyle changes you are making. The time is now to create excellence in YOUR health. And ask them to join you.  If you do, good for you! Set some new goals and ways you can push your healthy lifestyle to the next level.

Excellence, leadership and health are not created by chance, but by choice: Every day and in every moment.  Choose to be a true leader in your community who leads by example. Actions are so much more powerful than words covering incongruence.  Be the change you want to see.  This is your year to lead your community to health and wellness!

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Tags: Certainty, Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractic profession, Congruency, Goals, Health, Leadership, rosen coaching, Success, Wellness Chiropractic

Here is a post from one of my heros, Seth Godin, an author, marketer and thought-leader, on the lifetime value of a customer.  Too often when we’re coaching chiropractors or when chiropractors are considering coaching, marketing or any other ‘cost’ to growing a practice it is seen as just that - a cost vs. an investment.

At year end, have a look at your retention (Patient Visit Average) for the year of 2009.  We consider 60 PVA a bare minimum for a wellness practice.  Then calculate how much a new person is worth to you.  Not because we see people as dollar signs, but so that you can make good decisions on investments to grow your practice.  If a new person is worth on average $2000, don’t you think it’s important to have your systems and communications wired so you don’t blow it when they come in?  How about ROI and marketing decisions?  Without this knowledge, as Seth Godin states below, $50 investment can seem expensive.

Enjoy the read!

Embracing lifetime value

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Tags: chiropractic, Chiropractic Coach, chiropractic communication, Chiropractic Consultant, Chiropractic Practice Management, Chiropractic Practice Success, chiropractic systems, Chiropractic Wellness Model, Lifetime Value, PVA, Retention, Rosen Chiropractic Coaching, rosen coaching, Seth Godin

Thanksgiving is my favorite holiday. No gifts, no pressure. Just family, friends, and loved ones. The idea of just getting together to be together, being present, enjoying each other’s company and being grateful for what we have.  The most important thing in our lives are the relationships and love we have.

The first key to having the life and chiropractic practice of your dreams? Be grateful for what you have. What you focus on, expands.  So if you focus on what you don’t have… guess what?  It grows. So why not focus on what you are thankful you already have?  It will naturally expand. This mindset and feeling of gratefulness will bring you to an entire new level of attraction and success.

My suggestion? Write down 5 things you are grateful for in your personal life and 5 things you are grateful for in your chiropractic practice at the end of each day. This is the starting place for explosive growth and success in a TRUE Wellness Model. Have a mindset of abundance and satisfaction drive your decisions and actions, not from a place of lack and fear.

At Rosen Coaching, we are so grateful to have you be a part of our lives and to have you be a part of our mission to have chiropractors be the recognized leaders of TRUE healthcare and the wellness revolution!

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Tags: Add new tag, Chiropractic Practice Management, Chiropractic Practice Success, Gratefulness, Leadership, Success, Thanksgiving, True Wellness Model

Whether or not you think you have a philosophy, you do. Even choosing to not have a philosophy is a philosophy! Chiropractic philosophy is one of vitalism and deductive reasoning.

The problem is, over the past 114 years we have fallen into the trap of looking to the mechanistic, allopathic model of science to validate what we know to be true. And it doesn’t work. It’s like trying to get insurance companies to pay for wellness care – it’s just not their model. But the funny part is, science and philosophy are not separate. Even scientists have a philosophy! Dr. Eric Russell, professor at Parker Chiropractic College gave a great four-hour lecture at Life Lyceum 2009 on Science vs. Philosophy. And the conclusion is, we need both…but in balance. Not the idea that science reigns supreme over everything else. That philosophy is the starting point of everything, even the god-like institution of science. (Have you ever wondered what a Ph.D stands for? Doctor of Philosophy in whatever the chosen field of expertise!)

So what is your philosophy? How grounded are you in the vitalistic philosophy that formed this profession? Why do you do what you do?

Mechanism vs. Vitalism: What is chiropractic’s philosophy?

Mechanism as a Philosophy, is defined as:

a. the view that all natural processes are explicable in terms of Newtonian mechanics.

b. the view that all biological processes may be described in physicochemical terms.

Vitalism, as defined by the Merriam-Webster dictionary,[1] is

a. the doctrine that the functions of a living organism are due to a vital principle distinct from biochemical reactions

b. the doctrine that the processes of life are not explicable by the laws of physics and chemistry alone and that life is in some part self-determining

The great news is, science is starting to have research that is actually illustrating our vitalistic philosophy! I was so inspired listening to Bruce Liption, Ph.D speak about the vitalistic nature of cells, and their ability to survive even when the nucleous is removed. How is that possible if we are only the sum of our parts and the DNA is the “brain” of a cell? Hmmm, guess there is more to it!

I’ve been honoured to be involved with Tedd Koren and speaking at Koren Specific Technique seminars. KST is one of the great vitalistic techniques out there.  The time is now chiropractors to have a look at your philosophy and get clear on what you are trying to accomplish with your care. If there is any incongruence, it will inevitably lead to destruction.

If you are stuck practicing in a pain-based model, treating the body as if it was a machine instead of recognizing the vitalistic self-healing and self-regulating laws of the body and you want more out of practice… the time is now! People want vitalism and wellness care and it is time that our profession became the recognized leaders of this movement! Who wants to join us?  We are vitalistic chiropractic coaches who can help you THRIVE in a TRUE Wellness Model!

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Tags: Chiropractic Coach, Chiropractic Consultant, Chiropractic Philosophy, Chiropractic Practice Management, Chiropractic Science, Dr. Bruce Lipton, Dr. Eric Russell, Dr. Tedd Koren, Koren Specific Technique, KST, Life Lyceum, mechanism, Pain-based chiropractic, vitalism, Wellness Chiropractic

Why haven’t chiropractors marketed chiropractic as well as ShamWOW has marketed a stupid sponge cloth? That thing is a global phenomenon in a microcentury and chiropractic is 1000x more amazing and has been around for 114 years! (If you don’t know what I’m referring to, click here).

One of my favourite leadership gurus is Robin Sharma who’s coined the term, Merchant of WOW.  And I think it’s time chiropractors started acting like Merchants of WOW.  It means obsessive attention to detail in every aspect of your office, it’s decor, the chiropractor’s healthy image, the “red carpet” service to every person that contacts or comes into the office. It means refining your technical skills, growing your understanding of our philosophy and taking your communication skills and procedures to the next level.

Every step of the way we want people to think and to say, “Wow”.

The trouble is, a lot of practice management companies teach chiropractors to make their patients say, “Wow, I had no idea things were so bad”.  And from our perspective, there is no place for Scare Tactics in a TRUE wellness chiropractic practice.  We feel people should say, “Wow, I had no idea chiropractic could help me in so many ways! Wow, I had no idea you could affect my nerve system and my entire body”!  We want to be motivating them by what they want, as opposed to motivating them with fear and what they don’t want. It’s subtle, but has huge ramifications on the relationship long term. Sure you might be short term compliance with fear, but it doesn’t last and the relationship is tainted.

So how do we do that? We teach them under the radar, planting seeds and asking questions to help stretch their consciousness with every interaction in the office: How the CA answers the phone, your First Visit Forms, the look and feel of your office, your communications and procedures of Visit 1, Visit 2, Daily Interactions, Re-Evaluations and Re-Reports, how you handle difficult questions and situations, and how you manage your team.

It’s time that people start saying ChiropracticWOW! The wellness revolution is upon us and it’s time we step up and lead it.  If you want to know more about our chiropractic coaching and how to THRIVE in a TRUE wellness model, let us know. We’re here to help.

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Tags: Chiropractic Coach, chiropractic marketing, Chiropractic Practice Management, Chiropractic Wellness Model, communication, LAASR, Leadership, merchant of WOW, Robin Sharma, scare tactics, Success, Wellness Chiropractic, Wellness Chiropractors, wellness revolution

What do successful chiropractic practices around the world all have in common? Chiropractic technique? Size and shape of the doctor? The politics of the area? Nope, none of those things.  We find, across the board, there are two things that make chiropractors successful and have the practices of their dreams.  What are they?

1. Certainty and Congruent Beliefs

2. Communication Skills

3. Congruent Procedures

I’ll get to the second point in a later post, but let’s start with the foundation of certainty and beliefs!  Recently, I spoke at Dr. Tedd Koren’s KST Seminar on this exact topic and felt like it was one I wanted to share with all of you.

As a chiropractor, you may have unshakeable certainty about who you are and what you do. Or, like many other chiropractors out there, might have some doubt and uncertainty about what you offer. Why?

Don’t you think that after years of education and practice that chiropractors would know who they are and what they offer? That they would be certain about what they deliver? Well across the board, day in and day out, we coach and speak with chiropractors on the phone who are not. And when we survey audiences around the world (with their eyes closed to keep it anonymous) most chiropractors have some uncertainty.

Why?  We believe the original sin in chiropractic is the rah-rah seminar that makes the audience yell out, “Chiropractic can help everything”! And then there is someone in your office who doesn’t get any response to your care. Then what? Either chiropractic failed or you did. So in creeps the doubt and uncertainty!  In our LAASR process, we help you make a promise to truly help people, and to keep your promise!

Here is our Rosen Chiropractic Coaching’s Formula for Certainty:

· Who are you as a chiropractor?

· What do you offer?

· What would you like to deliver?

· What are you certain you deliver?

· How do you monitor what you deliver?

· How do you communicate what you deliver?

· What is your vision and mission?

· Define your persona statement (and become it)!

We suggest sitting down with yourself and your complete honesty and completing the above sentences. Then we suggest that you sit down with your team and do the same. See what truths, insights (good or bad) or “ah-ha’s” that you get from doing this! Once we can get your beliefs congruent, then we install congruent procedures and communications to have the practice of your dreams!

We feel it is healthy to have a difference between what you would like to deliver and what you are certain you deliver. It is always a good thing to be striving to become better at your technique, to grow and evolve your skills as a chiropractor. The truth is, the more you do, the more certain you will be. Only a closed mind is 100% certain, so it is always important to keep growing!

Here are some resources to develop your life purpose, vision and mission.  For those of you who are interested in completing the entire Certainty program, click here.

It’s time to be the best chiropractor you can be, so that chiropractors can become the leaders of true health care!

It’s your choice! It’s either one or the other:

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Tags: Beliefs, Certainty, Chiropractic Coach, Chiropractic Coaching, Chiropractic Practice Management, communication, Health Care, Leadership, Success, Wellness Chiropractic, wellness practice management