One of the biggest classic blunders chiropractors make is to forget they are human first and doctor second. What do I mean?  They are so quick to jump on ‘teaching or telling’ the person in front of them what they think (they are the doctor, aren’t they?), before they really find out what is going on and clarifying the person’s question or statement.

During the Daily Interactions in your office, my favourite question to ask someone who has a question or a concern is,”Why do you think that is”? Assuming we’ve nailed our Visit 1 and 2 communications, we can use this question to help make the picture bigger without lecturing people. The old Ask vs. Tell!

“Doc, my neck hurts more today”, is a good example. The assertive chiropractor comes out with both guns of blame and shame blazing, “What’d you do to wreck yourself”?  The non-assertive chiropractor doesn’t address the concern with a meek, “Okay” response.

We coach our chiropractors to not get caught up how they want to respond but to connect with the person in front of them and clarify what they mean. “Why do you think that is”, is a good start. This little question allows us to:

1. Check in with them and find out what is really going on

2. Help them come to the answer, by asking questions and without you lecturing them (which concurrently creates less resistance and more ownership)

3. Connect the dots for them so that they get it! For example, “Wow, Mr. So & So, your neck is bothering you more today?  Why do you think that is? The last time this was subluxated, do you remember what lifestyle stress you were having then? Yes, it was stress “X”. Have you been having stress “X” again? Interesting… What do you think about that? Can you see that this lifestyle stress is recreating this subluxation?

We need to ensure that every visit people feel valued, given a voice to speak their thoughts, feelings or concerns and that there is a chance for us to give specific feedback.  We are either going to Celebrate & Educate or Commiserate & Educate. And what do we want them to get from our education?

1. The way I live my life can either recreate subluxations or help me stop recreating subluxations

2.  If I have subluxations, there is limited life force getting to my cells, my body is not healing or  functioning at it’s optimum, and I am not living at my greatest potential

If the people in your office are not able to give you the “Whole Story“, give us a call and we’ll help figure out how to communicate this and THRIVE in a True Wellness Model of Chiropractic Practice!

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Tags: Ask vs. Tell, Challenges, Chiropractic Coaching, Chiropractic Education, Chiropractic Practice Challenges, communication, wellness chiropractic practice management