What do successful chiropractic practices around the world all have in common? Chiropractic technique? Size and shape of the doctor? The politics of the area? Nope, none of those things.  We find, across the board, there are two things that make chiropractors successful and have the practices of their dreams.  What are they?

1. Certainty and Congruent Beliefs

2. Communication Skills

3. Congruent Procedures

I’ll get to the second point in a later post, but let’s start with the foundation of certainty and beliefs!  Recently, I spoke at Dr. Tedd Koren’s KST Seminar on this exact topic and felt like it was one I wanted to share with all of you.

As a chiropractor, you may have unshakeable certainty about who you are and what you do. Or, like many other chiropractors out there, might have some doubt and uncertainty about what you offer. Why?

Don’t you think that after years of education and practice that chiropractors would know who they are and what they offer? That they would be certain about what they deliver? Well across the board, day in and day out, we coach and speak with chiropractors on the phone who are not. And when we survey audiences around the world (with their eyes closed to keep it anonymous) most chiropractors have some uncertainty.

Why?  We believe the original sin in chiropractic is the rah-rah seminar that makes the audience yell out, “Chiropractic can help everything”! And then there is someone in your office who doesn’t get any response to your care. Then what? Either chiropractic failed or you did. So in creeps the doubt and uncertainty!  In our LAASR process, we help you make a promise to truly help people, and to keep your promise!

Here is our Rosen Chiropractic Coaching’s Formula for Certainty:

· Who are you as a chiropractor?

· What do you offer?

· What would you like to deliver?

· What are you certain you deliver?

· How do you monitor what you deliver?

· How do you communicate what you deliver?

· What is your vision and mission?

· Define your persona statement (and become it)!

We suggest sitting down with yourself and your complete honesty and completing the above sentences. Then we suggest that you sit down with your team and do the same. See what truths, insights (good or bad) or “ah-ha’s” that you get from doing this! Once we can get your beliefs congruent, then we install congruent procedures and communications to have the practice of your dreams!

We feel it is healthy to have a difference between what you would like to deliver and what you are certain you deliver. It is always a good thing to be striving to become better at your technique, to grow and evolve your skills as a chiropractor. The truth is, the more you do, the more certain you will be. Only a closed mind is 100% certain, so it is always important to keep growing!

Here are some resources to develop your life purpose, vision and mission.  For those of you who are interested in completing the entire Certainty program, click here.

It’s time to be the best chiropractor you can be, so that chiropractors can become the leaders of true health care!

It’s your choice! It’s either one or the other:

Tags: Beliefs, Certainty, Chiropractic Coach, Chiropractic Coaching, Chiropractic Practice Management, communication, Health Care, Leadership, Success, Wellness Chiropractic, wellness practice management

For many people, their understanding of health, where it comes from and how to stay well is as deeply ingrained as some smoker’s beliefs about smoking.

We are living and practicing chiropractic in a medical world. Although we are in a shift of a wellness revolution, the majority of people who show up in your chiropractic office are bombarded by big pharma advertising and years of thinking that health comes from drugs or surgery.  And it is your job to change their mindset and beliefs about health and healing, where it comes from and how to get it. Good luck!

Most chiropractors I coach and consult, or speak with in the field tell me that they educate the people in their office.  And the usually follow up with, “but they still don’t get IT.”  And if they did get it, our entire profession would already have thriving, true wellness chiropractic practices.  So something’s not working in our approach…

What does educate mean? To most chiropractors, they lecture and talk ‘at’ their people until they are blue in the face and the person is tuned out. There is an important distinction to make, between educating by telling or educating by asking good questions.

Try and convince a smoker that smoking is bad for him.  Tell him all the things he already knows (or doesn’t) that it is killing him. Use fear. Use threats. Use your authority as a doctor. Lecture until you’re blue in the face.  Does anything change for the smoker? Nope, he still doesn’t ‘get it’.  That’s right, his beliefs and mindset haven’t shifted one bit from all of your telling.

And this is what most chiropractors who are not having high retention, thriving wellness practices are doing.  Trying to educate by telling.  I gotta tell you, from my experience, that’s never going to work. Why? Because it’s from the outside-in, it is your idea and not theirs. Because how do human beings do react when someone tells them what to do? Resist. So you get decreased compliance, they like you less and wonder when you’ll use your authority again to get them to do what you want.

Remember a smart guy named Socrates? His philosophy was one of asking questions to have the person think. And since doctor in Latin means ‘teacher’, it’s about time our profession stopped lecturing and started asking better questions to really teach the chiropractic principle of health. Why? Because when a person thinks, processes and answers a question, it comes from the inside-out and they own it.  Since it was their idea, there is no resistance, they feel valued and given a voice. There is increased  compliance and likeability and you don’t use authority, you use leadership. How’s that for congruence with chiropractic philosophy?

But oh wait, there’s one more benefit.  Not only will they ‘get it’, understand health, healing and chiropractic at a deeper level, but do you think that it is easier for them to refer their friends and family if they can articulate their newfound understanding themselves?  And the practice itself grows from the inside out by high retention and high internal referrals.

So the trick is to find out how to ask better questions during every interaction of Visit 1, Visit 2, Daily Interactions, Re-Assessments, Re-Reports and in handling difficult questions. We coach chiropractors this day in and day out.  It will transform your practice, your relationship and your life. And you’ll help shift the consciousness of the world. Let us know if we can help.

Tags: Asking, Authority, Beliefs, Chiropractic Coach, Chiropractic Consultant, Chiropractic Philosophy, Chiropractic Practice Management, Chiropractic Practice Success, Chiropractic Principle, communication, Convince, Educate, Fear Tactics, Health, High Retention, Inside-Out, Internal Referrals, Lecture, Medicine, Mindset, Outside-In, Questions, Results, scare tactics, Shift Consciousness, Socrates, Telling, True Wellness Practice, wellness revolution