A recent article in Entrepreneur, titled “Steve Jobs and the Seven Rules of Success” got me to thinking. We have just lost a true visionary, an entrepreneur who changed the world and left a legacy.  I’d like to see how the lessons from Steve Jobs can help save chiropractic.

Right now, our profession as we know it, is at a crossroads.  Will we go the way of the osteopaths, being swallowed up by medicine? Or will chiropractic remain a separate and distinct profession?  We must start taking action to save our profession immediately, and then start to embody Steve Job’s rules for success to have chiropractors be the recognized leaders of true health care and the wellness revolution.

To get in the mood for Steve Jobs Seven Rules of Success, if you have not seen the Steve Jobs Stanford Commencement speech, please watch before we begin.

1. Do What You Love.  Do you LOVE being a chiropractor?  If not, it’s time to move out of the profession and into something you do love, or do whatever it takes to fall in love with helping people get healthy, stay healthy and give them a chance at living the best life possible.

2. Put a Dent in the Universe. To do so, it is necessary to have a powerful vision.  Are you fixing low backs, or are you transforming people’s lives?  Do you truly understand the power of an adjustment, of clearing someone’s nerve system so that they can function and thrive at their optimum potential?  If you do not have a big vision, your practice and your ability to put a dent in the universe remains small.

3. Make Connections. While chiropractic hasn’t changed much since 1895, how can you evolve the profession? What connections can you make with the current global trends and how that might relate to a niche market? Are you connecting to your culture’s specific changing needs and wants?  We must connect a strong message of what people REALLY want to what chiropractic can REALLY do for them!

4. Say No to 1000 Things.  Much of our profession, in my opinion, has become a ‘jack-of-all-trades, master-of-none’.  Many office are chiropractic and and and….We must master the philosophy, science and art of chiropractic.  From Rosen Coaching’s perspective, a true wellness model of chiropractic means removing nerve interference AND showing them ways to not re-create their subluxations over and over again!  The public needs to understand what they can receive from a chiropractic service: remove nerve interference. Then whatever other techniques/approaches you do to help people to stop recreating nerve interference is up to you.  But we have to connect the dots so people ‘get’ what we can do for them.

5. Create Insanely Different Experiences.  What can you and your team to do make every interaction with your office an exceptional experience for your clients/customers/practice members/patients?  Are you giving them the Red Carpet VIP Experience?  If every interaction in with your office isn’t a WOW experience, we’ve got to improve it so it is.

6. Master the message.  Sadly, the chiropractic lifestyle is the best kept secret to getting healthy and staying healthy and having the best life possible!  We MUST as individual chiropractors and as a profession, learn how to communicate chiropractic if our profession is going to survive.  Our mission at Rosen Coaching is to help chiropractors become the recognized leaders of true health care worldwide!

7. Sell dreams, not products.  Get clear about who you want to serve, what their needs are and how you can help!  What is it they dream of? How big is your dream, for them, for your practice, for what legacy you want to leave in the world?

Tags: Apple, chiropractic, Entrepreneur, Rosen Chiropractic Coaching, rosen coaching, Steve Jobs, Success, vision

It is time for our chiropractic profession to shift.  It is time to tell the truth to the world and to ourselves.  It is time to stop fitting in to a medical infrastructure and practice model and to stop selling ourselves short by selling ‘pain relief’.  Aspirin or Tylenol is way cheaper than your services.

Here’s to the crazy ones ~ the chiropractors who want to push back against the status quo.  The ones who are standing their ground, practicing wellness chiropractic and not the treatment of symptoms, sickness and disease.  The ones who are becoming leaders in the wellness revolution, the shift that is unstoppable.

The medical system in many countries around the world is on the verge of collapse with regards to the percentage of GDP spent on health care and the increasing statistics of disease and death.  Ready to burst at the seams as soon as the baby boomers are ripe.  It’s a faulty premise to use sick care as health care and it’s not working.  

And people want something different.  They just need to know that chiropractic is a better way.  And that you are the one who will care for them with honest, loving, authentic service.  You’ve got to have enough value for your service, enough confidence in your skills and the communication level to share the truth… and the guts to do so.  

From my favorite ad campaign of all time… Apple in the late 1990′s called ‘Think Different’.  It is time to inspire yourself and the people in your community to Think Different about health.  Are you willing to be the ‘Crazy One’ in your community?

“Here’s to the crazy ones.

   The misfits.
    The rebels.
     The troublemakers. 
      The round pegs in the square holes. 
The ones who see things differently.

They’re not fond of rules.
   And they have no respect for the status quo.

You can praise them, disagree with them, quote them, 
  disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them. 
    Because they change things.

They invent.    They imagine.     They heal.

 They explore.     They create.    They inspire.
      They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones,
    we see genius.

Because the people who are crazy enough to think
    they can change the world, are the ones who do”.

Tags: Apple, Better, chiropractic, Choice, Crazy Ones, Different, Different Way, Disease, Health Care, Medical System, Medicine, Pain Relief, Service, Shift, Sickness, Status Quo, Symptoms, Think Different, wellness revolution