I have just finished reading this book by the Health Brothers, Chip and Dan, and just like their former book Made To Stick, I found this book to be packed full of great concepts, real life scenarios and a great framework that I have already shared with many of my chiropractic clients at Rosen Coaching.

Many chiropractors out there want to make changes to both their personal lives and their practices.  At Rosen Coaching, our mission is to help chiropractors become the recognized leaders of true health care (where we help people get healthy, stay healthy and have the best life possible) worldwide!  To do so, we need chiropractors to become extremely successful in their practices and serve as many people in a true wellness model as they possibly can!

The reality, is that we are far from the mark of achieving this, so we have work to do!

Not only do I highly recommend that you read this book, I do believe that using these principles will help individual chiropractors make the changes that will help them be more successful!  This will result in our profession being stronger with many more people successfully practicing principled chiropractic, and truly helping humanity the best way we know how: through a clear functioning nerve system and making lifestyle choices to support greater health and not recreating their subluxations over and over.

Whether you choose to use these principles to make personal changes or changes in your practice, there are 3 components that we must address, for sustainable change:

1. We must direct the rational side  (The Rider) by looking for bright spots, scripting the critical moves and pointing to the destination.

2. We must motivate the emotional side (The Elephant) by finding the feeling behind change, shrinking the change, and growing the identity of the people.

3. We must Shape the Path (the environment) to support the change by tweaking the environment, building better habits, and rally the herd!

By applying these principles to any change, large or small, we can become more successful and save our profession!  That is our mission at Rosen Coaching!

Tags: change, Chiropractic Coach, Chiropractic Practice Success, Leadership, Switch

A recent article in Entrepreneur, titled “Steve Jobs and the Seven Rules of Success” got me to thinking. We have just lost a true visionary, an entrepreneur who changed the world and left a legacy.  I’d like to see how the lessons from Steve Jobs can help save chiropractic.

Right now, our profession as we know it, is at a crossroads.  Will we go the way of the osteopaths, being swallowed up by medicine? Or will chiropractic remain a separate and distinct profession?  We must start taking action to save our profession immediately, and then start to embody Steve Job’s rules for success to have chiropractors be the recognized leaders of true health care and the wellness revolution.

To get in the mood for Steve Jobs Seven Rules of Success, if you have not seen the Steve Jobs Stanford Commencement speech, please watch before we begin.

1. Do What You Love.  Do you LOVE being a chiropractor?  If not, it’s time to move out of the profession and into something you do love, or do whatever it takes to fall in love with helping people get healthy, stay healthy and give them a chance at living the best life possible.

2. Put a Dent in the Universe. To do so, it is necessary to have a powerful vision.  Are you fixing low backs, or are you transforming people’s lives?  Do you truly understand the power of an adjustment, of clearing someone’s nerve system so that they can function and thrive at their optimum potential?  If you do not have a big vision, your practice and your ability to put a dent in the universe remains small.

3. Make Connections. While chiropractic hasn’t changed much since 1895, how can you evolve the profession? What connections can you make with the current global trends and how that might relate to a niche market? Are you connecting to your culture’s specific changing needs and wants?  We must connect a strong message of what people REALLY want to what chiropractic can REALLY do for them!

4. Say No to 1000 Things.  Much of our profession, in my opinion, has become a ‘jack-of-all-trades, master-of-none’.  Many office are chiropractic and and and….We must master the philosophy, science and art of chiropractic.  From Rosen Coaching’s perspective, a true wellness model of chiropractic means removing nerve interference AND showing them ways to not re-create their subluxations over and over again!  The public needs to understand what they can receive from a chiropractic service: remove nerve interference. Then whatever other techniques/approaches you do to help people to stop recreating nerve interference is up to you.  But we have to connect the dots so people ‘get’ what we can do for them.

5. Create Insanely Different Experiences.  What can you and your team to do make every interaction with your office an exceptional experience for your clients/customers/practice members/patients?  Are you giving them the Red Carpet VIP Experience?  If every interaction in with your office isn’t a WOW experience, we’ve got to improve it so it is.

6. Master the message.  Sadly, the chiropractic lifestyle is the best kept secret to getting healthy and staying healthy and having the best life possible!  We MUST as individual chiropractors and as a profession, learn how to communicate chiropractic if our profession is going to survive.  Our mission at Rosen Coaching is to help chiropractors become the recognized leaders of true health care worldwide!

7. Sell dreams, not products.  Get clear about who you want to serve, what their needs are and how you can help!  What is it they dream of? How big is your dream, for them, for your practice, for what legacy you want to leave in the world?

Tags: Apple, chiropractic, Entrepreneur, Rosen Chiropractic Coaching, rosen coaching, Steve Jobs, Success, vision

Dr. Rosen and I had the honour of speaking a few weeks ago at the UAC (Ultimate Achiever’s Club), founded by Dr. Patrick Gentempo. These are the most visionary, heart-centred and ‘wild’ chiropractors we have ever had the privilege of speaking to!

I am inspired by this group, in many ways, in which I hope to summarize (yet not oversimplify) here.  Despite each chiropractor in this group coming from a different part of North America, with different techniques and backgrounds, there were three common denominators that I observed:

1.Big Vision & Purpose ~ First and foremost, each chiropractor had a vision of what they wanted to achieve. Not just padding their bank accounts, but truly serving and bettering humanity.  Their purpose of why they do what they was very strong and guided their actions.

2. High Executors ~ When people ask me why some chiropractors are successful, and others are not… taking action is the answer.  It’s simple, but not easy.  Knowing your vision and purpose has to come first, but taking consistent action, literally doing what you say you will do, is the largest factor in success. Each person sitting in that room was a success because they took action (and continue to do so) to create the practices of their dreams.

3. Blur lines of work and play ~ Having fun at what they do, blurring the lines of work and play are essential to keep their energy high.  A Ferrari going with the pedal down to the floor will eventually burn out, and so will you!  These chiropractors understood this, and they know how to work hard, and to play hard. And they don’t need to be exclusive of one another!  How much fun can you have in your office?

Both Dr. Rosen and I are honoured to have been able to spend time with and share our insights to this group.  We know that these folks are on the path to help us achieve our mission, having chiropractors be the recognized leaders of True Health Care worldwide!

Tags: Chiropractic Practice Success, Dr. Angie Meyer, Dr. Russ Rosen, Rosen Chiropractic Coaching, Success, UAC

In recent coaching conversations with Rosen Coaching clients, as well as in our Wellness Practice Blueprint program, it’s becoming more and more clear to me a key distinction in communication in the chiropractic profession.

Most of us were taught to communicate by telling, teaching, and downloading information with a one-way monologue.  This method can be frustrating as people don’t seem to ‘get’ what we are trying to get across, therefore the chiropractic practice results we are seeking (retention, referrals etc.) don’t seem to follow.  Eventually we start to doubt our ability and our certainty waivers.

Instead, how about opening up a human-to-human, two-way dialogue?  It will take time to learn to communicate this way, to literally re-wire your chiropractic brain to ask instead of tell, but it is worth it.  The dialogue instead of the download is the way to help people really understand your message, and also be empowered to take action from it.  It will generate the practice results you desire when you master your communication starting with Visit 1, and Visit 2 all the way through your Daily Interactions, Re-exams, Re-reports and how you handle Difficult Questions.

Rather than just downloading and telling them what you think and getting them to ‘YES’ you, how about having a conversational dialogue so that you can also find out what they think, what they want and find ways to show them how to have it?

This dialogue approach leads to greater practice success and being able to help more people, as well as less frustration and less burnout.  Do you want to master the dialogue?  Check out our training materials or send us an email for a free 30 minute consult.

Tags: Ask vs. Tell, Certainty, Chiropractic Coach, Chiropractic Practice Management, Chiropractic Practice Success, communication, Rosen Chiropractic Coaching, wellness practice blueprint

In any profession or sport, there are those who play safe within the boundaries of what is ‘known’ and what is ‘possible’.  And then there are those who are out there, close to the edge, innovating and creating what is possible, doing what has never been done before. Or doing it differently than it’s ever been done before.

In mountaineering, being the first to climb a mountain is deemed a First Ascent. The climber pushes their skill on the unknown route, charting the way as they go. The danger is high, and the glory is high. And it is what evolves the sport. As soon as one person climbs it, it opens up a whole new realm of possibility for other climbers.

In surfing, there are those who surf the known spots. And there are those who explore and test what most deem ‘impossible’.  I prefer warm water surf myself, but this is a beautiful short film about pushing the limits of surfing.

At Rosen Coaching, we interact with many different types of people who are chiropractors.  Are you going to be a chiropractor who is evolving our profession? Or one who plays it safe with what you’ve always done?

My question is, “What are you going to do this year to better yourself as a chiropractor?”

Here is our Top 10 Ways to Be A Better Chiropractor:

1. Lead by example.

2. Be in the best physical shape of your life! Eat, exercise and move how your body was designed to, daily! If you are not the epitome of health, how can you lead pepole to health and wellness?

3. Clear up any mental or emotional weights from your past. Get therapy, support, coaching, or whatever it takes to allow yourself to be present and free!

4. Clean up any relationships that aren’t 100% happy or healthy.  Be present and loving to your family. Spend time with those you love.

5. Strengthen your team at the practice. Create a strong vision that everyone supports. Design a powerful mission that you all work towards each and every day. Click here for a powerful presentation for you and your team!

6. Deepen your understanding of Chiropractic Philosophy. Pretend like you are getting a Ph. D. in Chiropractic Philosophy: read, write, and think critically. Our philosophy is the ‘why’ behind what we do.

7. Study the science of what it is that we do. Without a thorough understanding of neurology, physiology and anatomy fresh in your mind, how can you feel certain on what effects are created from an adjustment, let alone convey that to your patients or the public?

8. Master your art.  Do you love your technique? Do you get great results? If yes, than learn more of it.  What would take you to the next level in your skills? If you don’t, find a technique that resonates and you can immerse yourself in. Learn all that you can to clear nerve interference and help those in need in your community.  If you were a professional athlete or musician you would practice daily. You are a professional chiropractor, behave like one and practice your butt off!

9. Spend time learning how to communicate effectively.  All the knowledge, philosophy and skill does nothing unless you can share your message in a way that people can hear it. Learn to communicate in a way that is congruent with our philosophy and healing. And in a way that empowers rather than controls.  If you can share your message better, you can help more people, guaranteed!

10. Develop your certainty.  Increase your confidence.  Address any doubts, fears or demons so that you be clear on who you are and what you offer. Get your passion, motivation and excitement back for what this profession can do for the world.

If you dedicate yourself to being a better chiropractor by the end of 2011, tackle each of these things and work diligently on them, you will be!  Train like a professional at your craft. Play like you mean it. It’s your life, what are you waiting for? It’s time to help the masses!

Tags: Chiropractic Coach, Chiropractic Practice Success, communication, first ascent, Leadership, pushing limits, Rosen Chiropractic Coaching, rosen coaching, Success, True Wellness Model

Ask anyone on the street if they’ve ever heard of chiropractic.  Most of the people say, ‘yes’, while they grab their neck or low back.  When it comes to educating the public what it is that we really do, we’ve failed as a profession.

At Rosen Coaching we feel that the public needs to understand is that they have a health problem, not a back problem, and that you can help them get healthy and stay healthy for a lifetime!

My kick-in-the-groin question is, “Are you the epitome of health”?

Some of us are. We are in great physical shape, we do cardio and weight training regularly.  We have great nutrition. And fabulous strategies to deal with mental and emotional stress. We are well balanced in your overall life, showing up 100% in our practice and in your personal life.

But many of us aren’t.  We don’t exercise regularly and are overweight. Some by a lot, some by a little. We eat crappy food on a regular basis. We’re too stressed out, in fight-flight response for hours a day to think straight, let alone show up with focus and presence for the people we serve. How are we ever going to deliver a congruent Report of Findings where we talk about reaching optimal health and wellness, if we aren’t?

What are you going to commit to this year to lead by example, to be a true picture of health?  If you’d like to share your action steps to get there, to help get support and accountability, post them here.

If you want to find out more how to truly THRIVE in a Care vs. Scare, True Wellness Model, join Dr. Rosen TODAY for a webinar! Click here to register. We hope you’ll join us!

Tags: chiropractic wellness, Goals, Health, New Year's Resolutions, rosen coaching, True Wellness Practice, wellness

2010 has come and gone and we’ve moved into the next decade.  Perhaps you achieved all your goals for 2010, or perhaps you didn’t.  But it’s time to set our sights on how we can make this our best year yet.  Let’s start the decade off with a blast, set good goals and take massive action to really make this your best year yet!

Start with your success!  What did you achieve, do great and accomplish this year, both personally and professionally?  Be sure to take inventory of small and big things!

What did you learn this year, from both your challenges and wins?  About yourself and your character?  What worked? What was your winning formula to reach those goals? What didn’t work? What won’t you repeat again?

Get clear on what you want to accomplish in each of the key areas of your life and practice by the end of 2011.  Set a 1 big goal for each sector of your life. Then set a few smaller goals in each area as desired.

The trick to achieving your goals is taking consistent action on the small steps required to reach the big goal!  Massive and repetitive action.  Reverse engineer the steps required to reach your goal. Plan them out month-by-month in sequential order, then break it down week by week. Each day, look at your weekly action steps and do THE most impactful thing that you can do each day to make your goal a reality.

We prefer to look at the goals for the next 90 days and clarify what is the most important, bang for the buck action that you can take to reach that goal.  Each person on your team needs to clarify what they can do to contribute to that goal.

As a New Year’s gift, we’ve included a link to a 30 minute recording on Goals and the New Year.  Please enjoy and let us know if we can help you have the practice of your dreams in 2011!

We invite you to join Dr. Rosen for a webinar titled Goals: A Love/Hate Relationship!  Click here to join us!

Tags: 2011, Achievements, Goals, New Year, New Year's Resolutions, rosen coaching, Success

At Rosen Coaching, our goal is to help chiropractors get the Big Idea of chiropractic and help them become the recognized leaders of True Health Care and the Wellness Revolution!

Will you join us? Please join our online community! And let’s help first chiropractors, than the public understand what we really offer and how we can positively impact humanity!

Tags: chiropractic, Chiropractic Coaching, chiropractor, Facebook, Goals, practice goals, practice success, rosen coaching, successful, True Wellness Model

Both Dr. Rosen and I have both run highly successful vitalistic family wellness practices and sat in the coach’s box helping others to do the same.  At Rosen Coaching, we are so thrilled to be helping other chiropractors around the world looking to THRIVE in a Care vs. Scare True Wellness Model!

Speaking with chiropractors day in and out, whether for one-on-one coaching, group coaching or consults with those looking for guidance, I wanted to share a perspective from the Chiropractic Coach’s Box that may help you with the challenges you face in your personal life or your practice.

Sometimes our job is to help our clients see a Wide Angle perspective.  Perhaps they are stuck on a detail or issue and can’t see the big picture. So we ask questions to help them pull back and see the ‘forest for the trees’.  For example, if a chiropractor is having trouble with their Chiropractic Assistant doing recalls, there could be an underlying cause that we can’t see until we use the Wide Angle lens.  It could be that we’re not setting clear expectations with the patient on the Report of Findings about keeping appointments, leading them to miss and the recalls are just the symptom of this fact. But without the pulling back to get a wide angle view, we could never see this as a possible solution.

And sometimes we need to zoom in, using a telephoto lens, to really clarify what is going on, and what we are trying to accomplish.  Often times we will hear someone breeze over something that is very important and could be the major piece that is holding them back.  From the coaches box we zoom in and look at the underlying cause or details of the situation.  For example, a chiropractor may have a low sign up rate or see poor follow through with their care recommendations, and we need to zoom in on a need to be liked that is holding them back from speaking their truth.

Your ability to adapt as a chiropractor to different challenges, situations, questions and conversations with your staff or your patients is part of what will make you a masterful communicator.  You adaptability is based on sitting in a ‘coaches box’ as well, and listening for whether you need to help someone gain perspective or whether you need to help someone zoom in on the details and underlying cause. Each perspective is very different and often looks entirely different than the one we were in.

We want to help you be a wellness coach to your practice!  We want you to lead your team so they truly become a Dream Team!  We want to help you communicate in a congruent Care vs. Scare model to have the practice success you desire.

Tags: Chiropractic Coach, Chiropractic Consultant, Chiropractic Practice Management, perspective, rosen coaching, telephoto, wide angle, zoom

As Valentine’s Day has just passed, many of our clients did Valentine’s internal referral promotions where they ask their clients, “What Do You LOVE About Chiropractic”? and gave them an opportunity to refer family and friends.

Coaching chiropractors and interviewing many who are struggling, I have seen that there is a huge portion of our profession who are burnt out, unmotivated and off purpose.

So I am asking you to contemplate what you LOVE about being a chiropractor? Please post it as a comment to this blog and let’s help clarify our purpose of why we do what we do.  Without this purpose, it is easy to be drained and burnt out with the ins and outs of running a practice and hard to stay motivated to do so.

At Rosen Coaching we want you to LOVE what you do! If you find yourself a little off purpose, a little unmotivated or a little out of love with being a chiropractor, we’d love to offer you a FREE 30 minute consult to see if we can help!

Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractor, Leadership, Love, Passion, Purpose, Rosen Chiropractic Coaching, Success, Valentine's Day