At Rosen Coaching, our goal is to help chiropractors get the Big Idea of chiropractic and help them become the recognized leaders of True Health Care and the Wellness Revolution!

Will you join us? Please join our online community! And let’s help first chiropractors, than the public understand what we really offer and how we can positively impact humanity!

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Tags: chiropractic, Chiropractic Coaching, chiropractor, Facebook, Goals, practice goals, practice success, rosen coaching, successful, True Wellness Model

I’ve been overseas this past week, speaking at the UCA conference in England and visiting chiropractors in Spain.  And between my travels and coaching chiropractors all around the world, I’ve observed a distinction that needs to made clear about the answer to this question, “Can chiropractic help”?  It is a question that no matter where you practice, it  seems to be an important question; one that is dangerous if not answered well.

When a person asks this question, they want to know if chiropractic can help their specific symptom.  If we say “yes”, chiropractic now becomes a mechanistic and allopathic natural “treatment” for their problem. This is a lose-lose scenario.  If it gets better and they disappear satisfied, they never get to experience what wellness chiropractic can do for them.  If it doesen’t get better, they disappear frustrated that chiropractic didn’t work. And they tell 100 of their friends just that.

If we say “no”, they are more than likely to turn their back on chiropractic care (no pun intended), because it’s not what they are looking for.  Again a lose-lose scenario.

If we tell them that chiropractors don’t care about symptoms and only want to correct subluxations, the person doesn’t feel like their needs are getting met. Yet another lose-lose scenario.

So what is the answer to the question?

It is our job to connect the dots so that people understand that their symptom could very well be related to a vertebral subluxation.  The good news is, if they have a subluxation, then we can help!  It is also our job to help them understand the bigger picture of a subluxation, how it relates to symptoms but more importantly how their lifestyle stress creates subluxations over and over again. And slowly, teach them under the radar, and stretch their consciousness to the big picture of chiropractic! Truly a win-win scenario.

If we are going to have a TRUE wellness practice, we must answer this question in a congruent way.  At Rosen Coaching, both Dr. Russ Rosen and Dr.Angie Meyer work with chiropractors on the foundation of their certainty, beliefs, philosophy and communication to do so!

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Tags: Certainty, chiropractic, Chiropractic Coaching, communication, Dr. Angie Meyer, Dr. Russ Rosen, Philosophy, rosen coaching, Speaking, Subluxation, Symptoms, Treatment, True Wellness Practice

Can a famous rock star perform the best show to his fans without the support of his road crew and managers?  Imagine if a rock star had to lug and set up his own equipment, do all the sound checks and then expected to perform at a high level and give his fans 100% of his creativity, music and performance.  Seems unrealistic, doesn’t it?

Well, that’s what most chiropractors do!  As a chiropractic coach I see it day in and day out.  They do all the details of running the office, cleaning it, micromanaging their team and then wonder why their practice isn’t at the level they’d like it to be! Like it or not, as a chiropractor you have to have a strong team to support you, ones you can rely on to do everything that isn’t what only you can do: serve people through the chiropractic adjustment.  We need roadies (our team) to have all the details handled, AND we need to trust that they will!

Many chiropractors I speak with don’t have any structured team training or team management, past the initial hiring.  We need to be creating an environment, AND leading by example, of always refining and striving to be better at every interaction with a patient.  Ongoing training and continuous learning is the key to having a Dream Team you can rely on.  Next is outlining performance expectations and creating weekly action plans to take performance to the next level and reviewed at a weekly staff meeting.

Lastly, ask yourself, “Do I really want a Dream Team”?  If so, we need to understand our team’s behavioral style and values and motivate them in an appropriate way!  Bonuses and rewards are key to having a team be on board to growing a practice.  Why?  Well, let me ask you…”Would you want to work twice as hard for the same pay”?

It’s time to get the right people in place, to get them well trained, to get them motivated to serve more people in your community.  We want your team to help you grow your practice so that you can really have a Dream Team and serve the masses. You are the rock star, they are the roadies.  I would argue that the roadies are more important than the rock star in the grand scheme of things, and it’s important that they know this!

At Rosen Coaching we are dedicated to chiropractors leading true health care and the wellness revolution.  If you want to THRIVE in a TRUE Wellness Practice, we’d love to see if we can help!

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Tags: Chiropractic Coach, Chiropractic Consultant, Dream Team, Health Care, Rock Stars, Rosen Chiropractic Coaching, Success, Team Management, Training, True Wellness Practice

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Tags: excellence, high performance, Leadership, olympics, Rosen Chiropractic Coachin g, vancouver 2010

As Valentine’s Day has just passed, many of our clients did Valentine’s internal referral promotions where they ask their clients, “What Do You LOVE About Chiropractic”? and gave them an opportunity to refer family and friends.

Coaching chiropractors and interviewing many who are struggling, I have seen that there is a huge portion of our profession who are burnt out, unmotivated and off purpose.

So I am asking you to contemplate what you LOVE about being a chiropractor? Please post it as a comment to this blog and let’s help clarify our purpose of why we do what we do.  Without this purpose, it is easy to be drained and burnt out with the ins and outs of running a practice and hard to stay motivated to do so.

At Rosen Coaching we want you to LOVE what you do! If you find yourself a little off purpose, a little unmotivated or a little out of love with being a chiropractor, we’d love to offer you a FREE 30 minute consult to see if we can help!

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Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractor, Leadership, Love, Passion, Purpose, Rosen Chiropractic Coaching, Success, Valentine's Day

Is there a difference between wellness and maintenance care in today’s chiropractic practice?

As a chiropractic coach, I speak to chiropractors around the world day in and day out about their practice and life challenges, wins and how to create the life of their dreams.  And I get a good idea of the head space of what is going on in our chiropractic profession. This is a discussion that arises frequently and feel the distinction between Wellness Care vs. Maintenance Care is an important one to clarify.  From the standpoint of practice management, as well as from a person’s experience with care.

We have a Wellness Revolution that has fallen onto our laps.  The public truly wants what chiropractic can deliver, they just don’t know we do that.  They instead view us as pain relievers and back pain specialists, because that’s what we’ve educated them on in the past 90 years.

And the truth is, our chiropractic profession is still stuck in the antiquated 3:2:1 communication model of, “We’ll get you out of pain: then do corrective care: then onto maintenance”.  The only difference is now, we substitute the word “wellness” for “maintenance”.

So are they the same thing?  I think not!  From a definition perspective, maintaining something at the same level is much different than increasingly enhancing and moving towards new levels of health and wellness.  From a care frequency perspective, you might be able to “maintain” someone’s level of symptoms at a once a month frequency but you certainly won’t be helping them move forward towards greater levels of health and well-being.

Wellness care would have to be much more frequent to evolve someone’s nerve system and optimal health, depending on their lifestyle of course.  And from a person’s perception: if we are providing maintenance care at a maintenance frequency, is it possible that they have settled for their lower level of symptoms as ‘normal’? That they finally feel that chiropractic “didn’t work” because they still have x,y,z?  Or that they feel chiropractic care is only for symptom-relief care?

The big question is, how often do you and your family get checked? Isn’t it time that we told the people we care for the truth and offered them the chance to live the lifestyle and levels of health and wellness that our families do?  What’s the worst thing that can happen if they come in more often to get checked? That’s right, they don’t need to be adjusted!  We need to celebrate and educate them that this is EXACTLY what we hope for - to be functioning at 100% for that period of time.

I challenge you to look at what you are recommending for ongoing care.  Is it congruent with your understanding of chiropractic, our vitalistic philosophy and the goals of what you are trying to accomplish with people?  If you are still focused on pain relief, it might be time to recognize that people want TRUE wellness, not just an expensive aspirin.  A profession will step up to lead the wellness revolution, the question is, “Will it be chiropractors”?

If you want support and coaching, how-to’s on communicating this message, please contact us and see how we can help. Our mission is to have chiropractors be the leaders of TRUE health care and the wellness revolution!

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Tags: Chiropractic Coach, Chiropractic Practice Success, maintenance care, Rosen Chiropractic Coaching, Wellness Care, wellness chiropractic practice management, wellness revolution

So the New Year is upon us!  We have a reflective perspective of last year and what we accomplished or didn’t. And we have a vision, hope and goals of what we want 2010 to be like.

Have you taken the time to do an inventory of your life? Where in your life are you incongruent or not performing and leading how you’d like to? Paraphrasing Dr. Patrick Gentempo, the level of incongruency leads to a proportionate level of destruction. As chiropractic coaches, we at Rosen Coaching help chiropractors reach new levels of success in all areas of their lives, including how to thrive in a true wellness model.

I speak to chiropractors day in and day out. And I truly feel it is time that our profession stand up and lead by example.  Are you the epitome of health, energy and vitality?  Is your diet full of rich, whole foods? Do you exercise daily? Do you live a healthy, vitalistic chiropractic lifestyle?  If you don’t, it’s time. And don’t try and hide it - take a stand to share with your office the lifestyle changes you are making. The time is now to create excellence in YOUR health. And ask them to join you.  If you do, good for you! Set some new goals and ways you can push your healthy lifestyle to the next level.

Excellence, leadership and health are not created by chance, but by choice: Every day and in every moment.  Choose to be a true leader in your community who leads by example. Actions are so much more powerful than words covering incongruence.  Be the change you want to see.  This is your year to lead your community to health and wellness!

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Tags: Certainty, Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractic profession, Congruency, Goals, Health, Leadership, rosen coaching, Success, Wellness Chiropractic

Here is a post from one of my heros, Seth Godin, an author, marketer and thought-leader, on the lifetime value of a customer.  Too often when we’re coaching chiropractors or when chiropractors are considering coaching, marketing or any other ‘cost’ to growing a practice it is seen as just that - a cost vs. an investment.

At year end, have a look at your retention (Patient Visit Average) for the year of 2009.  We consider 60 PVA a bare minimum for a wellness practice.  Then calculate how much a new person is worth to you.  Not because we see people as dollar signs, but so that you can make good decisions on investments to grow your practice.  If a new person is worth on average $2000, don’t you think it’s important to have your systems and communications wired so you don’t blow it when they come in?  How about ROI and marketing decisions?  Without this knowledge, as Seth Godin states below, $50 investment can seem expensive.

Enjoy the read!

Embracing lifetime value

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Tags: chiropractic, Chiropractic Coach, chiropractic communication, Chiropractic Consultant, Chiropractic Practice Management, Chiropractic Practice Success, chiropractic systems, Chiropractic Wellness Model, Lifetime Value, PVA, Retention, Rosen Chiropractic Coaching, rosen coaching, Seth Godin

In addition to the Ask. vs. Tell idea of asking people questions as opposed to telling them what we think, what about asking ourselves questions to get to our next level of success?

As we are approaching the end of the year, here are some questions to consider for what will change in your life and your chiropractic practice in 2010 to become more successful.  Who we are being starts the physical manifestation of the results you want to see in your life. Many of these questions come from my coach, Robin Sharma, and many of them come from coaching chiropractors myself:

1. The Unstuck Question: “Is this choice moving me towards or away from what I want”?

2. The Authenticity Question: “Who am I”?

3. The Clarity Question: “What am I trying to accomplish”?

4. The Intention Question: “Why am I trying to accomplish it”?

5. The Mastery Question: “How can I get better”?

6. The Growth Question: “What am I resisting’?

7. The Fearlessness Question: “What am I afraid of”?

8. The Gratitude Question: “What am I grateful for”?

9. The Impact Question: “What one thing can have the biggest impact”?

10. The Legacy Question: “What legacy do I want to leave, for my family, my practice and my community?

11. The Integrity Question: “Are my beliefs, thoughts and actions aligned”?

12. The Action Question: “What is the one thing I’m going to work on to get the results I desire”?

At Rosen Chiropractic Coaching we are committed to your success in your chiropractic practice and your life. We are here to help and would be honored to do so.

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Tags: Ask vs. Tell, Chiropra, New Year, Questions, Rosen Chiropractic Coaching, rosen coaching, Success

Thanksgiving is my favorite holiday. No gifts, no pressure. Just family, friends, and loved ones. The idea of just getting together to be together, being present, enjoying each other’s company and being grateful for what we have.  The most important thing in our lives are the relationships and love we have.

The first key to having the life and chiropractic practice of your dreams? Be grateful for what you have. What you focus on, expands.  So if you focus on what you don’t have… guess what?  It grows. So why not focus on what you are thankful you already have?  It will naturally expand. This mindset and feeling of gratefulness will bring you to an entire new level of attraction and success.

My suggestion? Write down 5 things you are grateful for in your personal life and 5 things you are grateful for in your chiropractic practice at the end of each day. This is the starting place for explosive growth and success in a TRUE Wellness Model. Have a mindset of abundance and satisfaction drive your decisions and actions, not from a place of lack and fear.

At Rosen Coaching, we are so grateful to have you be a part of our lives and to have you be a part of our mission to have chiropractors be the recognized leaders of TRUE healthcare and the wellness revolution!

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Tags: Add new tag, Chiropractic Practice Management, Chiropractic Practice Success, Gratefulness, Leadership, Success, Thanksgiving, True Wellness Model