As Valentine’s Day has just passed, many of our clients did Valentine’s internal referral promotions where they ask their clients, “What Do You LOVE About Chiropractic”? and gave them an opportunity to refer family and friends.

Coaching chiropractors and interviewing many who are struggling, I have seen that there is a huge portion of our profession who are burnt out, unmotivated and off purpose.

So I am asking you to contemplate what you LOVE about being a chiropractor? Please post it as a comment to this blog and let’s help clarify our purpose of why we do what we do.  Without this purpose, it is easy to be drained and burnt out with the ins and outs of running a practice and hard to stay motivated to do so.

At Rosen Coaching we want you to LOVE what you do! If you find yourself a little off purpose, a little unmotivated or a little out of love with being a chiropractor, we’d love to offer you a FREE 30 minute consult to see if we can help!

Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractor, Leadership, Love, Passion, Purpose, Rosen Chiropractic Coaching, Success, Valentine's Day

Is there a difference between wellness and maintenance care in today’s chiropractic practice?

As a chiropractic coach, I speak to chiropractors around the world day in and day out about their practice and life challenges, wins and how to create the life of their dreams.  And I get a good idea of the head space of what is going on in our chiropractic profession. This is a discussion that arises frequently and feel the distinction between Wellness Care vs. Maintenance Care is an important one to clarify.  From the standpoint of practice management, as well as from a person’s experience with care.

We have a Wellness Revolution that has fallen onto our laps.  The public truly wants what chiropractic can deliver, they just don’t know we do that.  They instead view us as pain relievers and back pain specialists, because that’s what we’ve educated them on in the past 90 years.

And the truth is, our chiropractic profession is still stuck in the antiquated 3:2:1 communication model of, “We’ll get you out of pain: then do corrective care: then onto maintenance”.  The only difference is now, we substitute the word “wellness” for “maintenance”.

So are they the same thing?  I think not!  From a definition perspective, maintaining something at the same level is much different than increasingly enhancing and moving towards new levels of health and wellness.  From a care frequency perspective, you might be able to “maintain” someone’s level of symptoms at a once a month frequency but you certainly won’t be helping them move forward towards greater levels of health and well-being.

Wellness care would have to be much more frequent to evolve someone’s nerve system and optimal health, depending on their lifestyle of course.  And from a person’s perception: if we are providing maintenance care at a maintenance frequency, is it possible that they have settled for their lower level of symptoms as ‘normal’? That they finally feel that chiropractic “didn’t work” because they still have x,y,z?  Or that they feel chiropractic care is only for symptom-relief care?

The big question is, how often do you and your family get checked? Isn’t it time that we told the people we care for the truth and offered them the chance to live the lifestyle and levels of health and wellness that our families do?  What’s the worst thing that can happen if they come in more often to get checked? That’s right, they don’t need to be adjusted!  We need to celebrate and educate them that this is EXACTLY what we hope for – to be functioning at 100% for that period of time.

I challenge you to look at what you are recommending for ongoing care.  Is it congruent with your understanding of chiropractic, our vitalistic philosophy and the goals of what you are trying to accomplish with people?  If you are still focused on pain relief, it might be time to recognize that people want TRUE wellness, not just an expensive aspirin.  A profession will step up to lead the wellness revolution, the question is, “Will it be chiropractors”?

If you want support and coaching, how-to’s on communicating this message, please contact us and see how we can help. Our mission is to have chiropractors be the leaders of TRUE health care and the wellness revolution!

Tags: Chiropractic Coach, Chiropractic Practice Success, maintenance care, Rosen Chiropractic Coaching, Wellness Care, wellness chiropractic practice management, wellness revolution

What are you going to do to ensure that 2010 is your best year yet, for your practice and your life?

As 2010 is in full swing, Dr. Rosen and I have been working with our coaching clients to clarify goals for the year and put together a powerful action plan to achieve them.

First things first, a goal is something you WANT.  If it comes from a place of lack, or is to avoid something you DON’T WANT then you need to do some KST, NET, EFT and get coaching to set a clean goal.

Secondly, ask yourself WHY you want it? What’s in it for you? What will be the driving force and motivation to doing what it takes to achieve it?  What’s in it for your community?

Next you need to ask yourself is it possible to achieve the goal?  Do you buy it? Is everyone on board?  If not, spend some time reorganizing your capacity blockages and working on your head space issues and level of certainty.

Then ask yourself what you will continue doing, that is working well, to achieve your goal?

Then ask yourself what you are willing to do differently to make the goal a reality? This usually means you either have to make space, or fill it!  Using our Rosen Coaching Systems, we will help you with your LAASR Communication, Marketing, Dream Team or personal life balance. If you need some help, use this worksheet to put together your action plan of how to accomplish your goal!

Fourthly, you need to take consistent action on the ONE thing that will have the biggest impact this week of moving you towards your goal.  Get accountability from your team, your coach, a friend or colleague.  Report to them each week on your progress, wins, challenges, and what you’ve learned and accomplished.

Lastly, need help creating balance in your life to manage yourself at the office and at home to get it all done? Find out how to create the perfect life and how to achieve your goals!

We at Rosen Chiropractic Coaching would love to help you make 2010 your best year yet! If you want to THRIVE in a Care vs. Scare TRUE Wellness Model, give us a call for a Free Consultation to see if we can help. No pressure, no obligations.

As a gift to you, please keep an eye out for a 35 minute audio file on this topic coming soon!  Be sure to subscribe to our newsletter to get the FREE gift, click here to subscribe!

Tags: 2010, Chiropractic Coach, Chiropractic Consultant, Chiropractic Practice Management, Goals, New Year

So the New Year is upon us!  We have a reflective perspective of last year and what we accomplished or didn’t. And we have a vision, hope and goals of what we want 2010 to be like.

Have you taken the time to do an inventory of your life? Where in your life are you incongruent or not performing and leading how you’d like to? Paraphrasing Dr. Patrick Gentempo, the level of incongruency leads to a proportionate level of destruction. As chiropractic coaches, we at Rosen Coaching help chiropractors reach new levels of success in all areas of their lives, including how to thrive in a true wellness model.

I speak to chiropractors day in and day out. And I truly feel it is time that our profession stand up and lead by example.  Are you the epitome of health, energy and vitality?  Is your diet full of rich, whole foods? Do you exercise daily? Do you live a healthy, vitalistic chiropractic lifestyle?  If you don’t, it’s time. And don’t try and hide it – take a stand to share with your office the lifestyle changes you are making. The time is now to create excellence in YOUR health. And ask them to join you.  If you do, good for you! Set some new goals and ways you can push your healthy lifestyle to the next level.

Excellence, leadership and health are not created by chance, but by choice: Every day and in every moment.  Choose to be a true leader in your community who leads by example. Actions are so much more powerful than words covering incongruence.  Be the change you want to see.  This is your year to lead your community to health and wellness!

Tags: Certainty, Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractic profession, Congruency, Goals, Health, Leadership, rosen coaching, Success, Wellness Chiropractic

What is the one thing that successful chiropractors do at the Holiday Season? Yes, they have fun, regenerate and relax with family and friends.  But more importantly? There are some basic steps that the ones who are creating the life and practice of their dreams do routinely at year end. Here they are:

• Take some time to reflect on 2009.  What did you set out to accomplish? What was your intention for the year?  Did you accomplish those things? What were the wins? More importantly, what needs to be improved upon? What didn’t  you accomplish but you learned something about yourself? How did you deal with challenge and adversity? Overall, how did you show up this year? In life and practice?
• Set a theme or intention to 2010: Maybe it’s practice growth. Maybe it’s the year of leadership.  Have an idea how you want 2010 to end before it starts
• Define your mission for 2010. In a written paragraph and look at it every morning to remind yourself of this big picture thinking you’re starting the year off with
• What are the Top 5 goals that you have to accomplish to make 2010 your best year yet?
• Set time aside each day (preferably the morning) to review your Top 5 goals and write the 5 things you must do today to move you towards those big goals
• Lastly, be disciplined and committed. Take your success seriously.  Get a coach. Show up big. Get organized and focused on making your goals a reality.

Have a very Happy Holiday with your family and loved ones.  From us at Rosen Chiropractic Coaching, we’re wishing you a safe and happy New Year and that 2010 is your best year yet!

Tags: Chiropractic Practice Success, Goals, New Year's Resolutions, Success, Successful Chiropractors

Here is a post from one of my heros, Seth Godin, an author, marketer and thought-leader, on the lifetime value of a customer.  Too often when we’re coaching chiropractors or when chiropractors are considering coaching, marketing or any other ‘cost’ to growing a practice it is seen as just that – a cost vs. an investment.

At year end, have a look at your retention (Patient Visit Average) for the year of 2009.  We consider 60 PVA a bare minimum for a wellness practice.  Then calculate how much a new person is worth to you.  Not because we see people as dollar signs, but so that you can make good decisions on investments to grow your practice.  If a new person is worth on average $2000, don’t you think it’s important to have your systems and communications wired so you don’t blow it when they come in?  How about ROI and marketing decisions?  Without this knowledge, as Seth Godin states below, $50 investment can seem expensive.

Enjoy the read!

Embracing lifetime value

Tags: chiropractic, Chiropractic Coach, chiropractic communication, Chiropractic Consultant, Chiropractic Practice Management, Chiropractic Practice Success, chiropractic systems, Chiropractic Wellness Model, Lifetime Value, PVA, Retention, Rosen Chiropractic Coaching, rosen coaching, Seth Godin

In addition to the Ask. vs. Tell idea of asking people questions as opposed to telling them what we think, what about asking ourselves questions to get to our next level of success?

As we are approaching the end of the year, here are some questions to consider for what will change in your life and your chiropractic practice in 2010 to become more successful.  Who we are being starts the physical manifestation of the results you want to see in your life. Many of these questions come from my coach, Robin Sharma, and many of them come from coaching chiropractors myself:

1. The Unstuck Question: “Is this choice moving me towards or away from what I want”?

2. The Authenticity Question: “Who am I”?

3. The Clarity Question: “What am I trying to accomplish”?

4. The Intention Question: “Why am I trying to accomplish it”?

5. The Mastery Question: “How can I get better”?

6. The Growth Question: “What am I resisting’?

7. The Fearlessness Question: “What am I afraid of”?

8. The Gratitude Question: “What am I grateful for”?

9. The Impact Question: “What one thing can have the biggest impact”?

10. The Legacy Question: “What legacy do I want to leave, for my family, my practice and my community?

11. The Integrity Question: “Are my beliefs, thoughts and actions aligned”?

12. The Action Question: “What is the one thing I’m going to work on to get the results I desire”?

At Rosen Chiropractic Coaching we are committed to your success in your chiropractic practice and your life. We are here to help and would be honored to do so.

Tags: Ask vs. Tell, Chiropra, New Year, Questions, Rosen Chiropractic Coaching, rosen coaching, Success

Thanksgiving is my favorite holiday. No gifts, no pressure. Just family, friends, and loved ones. The idea of just getting together to be together, being present, enjoying each other’s company and being grateful for what we have.  The most important thing in our lives are the relationships and love we have.

The first key to having the life and chiropractic practice of your dreams? Be grateful for what you have. What you focus on, expands.  So if you focus on what you don’t have… guess what?  It grows. So why not focus on what you are thankful you already have?  It will naturally expand. This mindset and feeling of gratefulness will bring you to an entire new level of attraction and success.

My suggestion? Write down 5 things you are grateful for in your personal life and 5 things you are grateful for in your chiropractic practice at the end of each day. This is the starting place for explosive growth and success in a TRUE Wellness Model. Have a mindset of abundance and satisfaction drive your decisions and actions, not from a place of lack and fear.

At Rosen Coaching, we are so grateful to have you be a part of our lives and to have you be a part of our mission to have chiropractors be the recognized leaders of TRUE healthcare and the wellness revolution!

Tags: Add new tag, Chiropractic Practice Management, Chiropractic Practice Success, Gratefulness, Leadership, Success, Thanksgiving, True Wellness Model

Are you living the life of your dreams, as a chiropractor and personally?  If not, why not? Many people I speak with, as a chiropractic coach, who are not having the success they desire in their practice or personal life and I want to help you live the life of your dreams:

1. Know what the life of your dreams looks like. Imagine it, visualize it.  If we don’t know what the end is, how will we ever know we got there? Without knowing our vision, we are always unsatisfied.

2. What is your life about? As a human being and as a chiropractor? Write a mission statement that is clear and concise. Your mission outlines how will you achieve your vision. When we coach chiropractors to build a Dream Team with their CA’s, we ask that they read the mission together before each day.  We must keep the big perspective and the ‘why’ we do what we do in the forefront of our minds to not get caught in the mundane details of life and practice.

3. What do you stand for? What are your core values?  For yourself personally and for your chiropractic practice.  These are the foundations that you measure every decision against. If it’s aligned with your values, consider it. If it’s not, move on, even if it’s a good deal.

4. What is success to you?  What are the categories of success for you personally and your practice?  Discover these categories (hint: it’s not just financial wealth) and then grade yourself where you are today on a scale of 1-10. Then decide what ONE thing you need to do to move you more towards a 10 in each category.  Categories could include: Personal Fulfillment, Health, Finances, Practice, Lifestyle, and Family, for example.

5. Get organized and focused on what’s important!  Many people have great ideas and no organization to execute. Be diligent about managing yourself (notice I didn’t say your time) and each day work on what is most important or what will have the greatest impact on your life.  Move away from distractions and ADHD tendencies of a high-tech, high-noise world.

6. Take consistent action. Knowing what you want is one thing. The next is to actually create movement and action towards it. Craziness comes from doing the same thing and expecting different results. So do something different and take action!

There is a month and a half until the end of 2009. Have you achieved your goals? Maybe you didn’t set any.  Let’s see if you can generate some momentum and self-discipline to move towards the successful life of your dreams between now and New Year’s Eve. If you want support and coaching to have the life and practice of your dreams, at Rosen Coaching we’re here to help. It’s our specialty and expertise. Contact us for a Free Consult to get the ball rolling. Life is short, it’s time to make the most of it!

Tags: action, Chiropractic Coach, chiropractic practice, chiropractor, focus, life of dreams, mission, organization, Rosen Chiropractic Coaching, rosen coaching, Success, values, vision

The following is a guest post from Dr. Steve Silk, the Chairman of the Board of Directors for the Chiropractic Awareness Council. He has graciously agreed to share a recent post on H1N1 to help chiropractors to communicate with their practices and communities.  People need empowerment and not fear, they need Care vs. Scare communication. So please share your truth ~ the people of the world need to hear it! For those of you who would like to do a Swine Flu talk, please email me, as Rosen Coaching has some resources for you.

“Friends…
I don’t believe I have seen such a contrived panic about a relatively innocuous issue in my life.  You would think the end of the world was right around the corner.  I have already talked about this one-on-one in the office with many of you, but for the rest, let’s have a few minutes of logic, truth and reality.
First, I need to get the legal stuff out of the way.  So let me absolutely clear: I am not attempting give any sort of advice on how you should proceed with taking care of the health of you and your loved ones in any form or model of health-care delivery but my own: Chiropractic.  The following is based on the expressing of my personal opinion.  But I can assure you that my opinion is based on historical data, research evidence and 20 years of clinical experience.
Second, I also want to be absolutely clear that my heart goes out to anyone who has lost a loved one…to H1N1, “regular influenza” or any reason.   There are FAR too many premature deaths in our society, driven by the increasingly toxic world we live in and accentuated by allowing a sickness-treatment model of care dictate how we create health.  It’s a lot like a bankruptcy agent telling you how to invest your money…not being broke is a lot different from being wealthy.
Finally, I believe that we all need to take that deep breath I mentioned in the subject line.  Go ahead, do it.  That will help you begin to deal with the anxiety that is building across our nation.  That anxiety is in the form of mass hysteria that is bubbling up regarding the predicted scourge of Swine Flu (now called H1N1).  It is a situation driven by one emotion: Fear.
Fear is a great motivator, it makes us do knee-jerk reactive things.  Just look at what it did in Salem Massachusetts in 1692 (a lot of probably nice men and woman were burned at the stake or hung for the crime of being “witches”), the north-east US during the War of the Worlds broadcast in 1938 (a lot of people went berzerk and starting preparing for the end when they thought that Martians had invaded New Jersey) and a large chunk of the German populace during the Holocaust from 1941-45 (an AWFUL lot of Jews, gypsies, Catholics, Jehovah’s Witnesses, homosexuals, eastern European immigrants and mentally challenged people were medically experimented on and sent to the gas-chambers for simply being “different”).  Now we have the drums being banged for H1N1.
For those of you who are currently sick or have sick kids…I get the fear you are feeling.  I had a really good dose of it myself when I picked up malaria in a remote village in Northern Thailand…all by myself a million miles from home, sicker than I had been in my entire life and wondering if it was my time to meet the Creator.  Well, once I got over my initial anxiety (and all the wild fear-driven thoughts that went with it), I became quite excited at the level of fever I was experiencing, the amount of fluids coming from various parts of my body and just how intent my immune system was at keeping me alive.  So while it was no fun, the lesson I learned from it was that this earth-suit my soul calls home is well-equipped to look after my needs with no help from absolutely ANYONE!
Before you decide on how you will deal with this issue (and again, I am NOT telling you what to do…I’m not your mother!), here are a few things that you really need to consider:
1)  You are still more likely to pick up Tuberculosis (which is really running rampant these days on northern Ontario native reservations), get hit by a car (will you be driving today?), drown in the bathtub (planning on being clean this week?) or die from taking over-the-counter medication (more on that later)…so why isn’t the Ministry of Health and the media screaming about these more vital issues?  I don’t think that people realize that the risk of being infected with this germ is really low, with risk estimates at about 1 in 175,000 (about the same risk as being attacked by a shark) from info supplied by Health Canada.  You risk of dying?  That is put at about 1 in 425,000 (less than 0.0002%) which is just a bit less than your risk of dying from a meteorite strike.
2)  The predicted “high-season” (based on WHO algorithms) is the last two weeks of October and the first two weeks of November.  We are half-way through this “epidemic”, so hang in there people, we’re all going to be OK.
3)  Now this is a BIG one, so really consider this: Healthy people don’t get sick, and definitely don’t die…sick people do.  The inference in a lot of the reporting is that healthy people are being affected.  This is ludicrous.  The people who are getting sick are run-down at some level, and the ones who die are immuno-suppressed…it’s as simple as that.
4)  The best to survive ANY infectious process is still the same as it has been for the entire length of time humans have roamed this planet: our immune system.  Here are my suggestions on how to almost guarantee that your immune system will NOT let you down…ever!
1)  Get adjusted regularly (ensured the growth of my profession and got a LOT of people
thru the Spanish Flu pandemic of 1918!)
2)  Eat well (especially fruit and veggies), and consider supplementing your diet with
Vitamin C, Vitamin D and Omega 3 fats
3)  Drink lots of fluids (mostly water and tea)
4)  Exercise daily…even if it is just a 15 minute walk
5)  Get a good night’s sleep
5)  Recognize that there are a lot of innuendoes, half-truths and flat-out lies being disseminated throughout our media by some of our “trusted health leaders”.  We are being told that research shows that the H1N1 vaccine is both safe and efficacious.  I suggest if you are considering rolling up your sleeve for the H1N1 shot, that you ask the person giving you the jab a few questions on efficacy (does it create a specific antigen-antibody complex, necessary for true immunity?) and safety (does it have any nasty side-effects?).   I know the answer to both, No to #1 and Yes to #2.  However, most people will be told the exact opposite, because most of the folks delivering the procedure have no clue about the background of what they are doing, they are simply “following orders”.  Just so you know, the “research” that has been quickly done was carried out on a very small group of people (and to the best of my knowledge, none of it on kids by the way), with no long-term follow-up of side-effects (the only study that I am aware of that looked at this only tracked their participants for three days after their injection).  So this is a typical case of “buyer beware”.
5)  You need to know another little tidbit of info: ANY flu-shot shows very LITTLE ability to reduce influenza rates ANYWHERE.  For example, Ontario introduced “free” (translation: we pay it with our taxes) flu-shot’s in 2000 and has seen the rate of usage almost triple….yet influenza infections and deaths have risen significantly during the same time period.  The obvious conclusion?  The shots don’t work.  The Ministry of Health’s conclusion?  We need to vaccinate more people.
6)  Want a really good overview of the pro’s and con’s of this whole debacle?  Go to the following website ( http://swineflu.mccoypress.net) and poke around a bit…well-laid out with tons of good information to help you come to a confident conclusion on the topic of Swine Flu.
I hope that the content of this email helps you to weather the storm, and allows you to relax a bit and NOT react to the fire of fear that is being fanned by the media.  I also hope that it helps you to make the absolute best decisions regarding your health…both for this issue and for every issue that impacts you”.
Sincerely,

Tags: Care vs. Scare, Empowerment, Fear, H1N1, Hysteria, Media, Rosen Chiropractic Coaching, rosen coaching, swine f, Swine Flu, Wellness Chiropractic