It is time for our chiropractic profession to shift.  It is time to tell the truth to the world and to ourselves.  It is time to stop fitting in to a medical infrastructure and practice model and to stop selling ourselves short by selling ‘pain relief’.  Aspirin or Tylenol is way cheaper than your services.

Here’s to the crazy ones ~ the chiropractors who want to push back against the status quo.  The ones who are standing their ground, practicing wellness chiropractic and not the treatment of symptoms, sickness and disease.  The ones who are becoming leaders in the wellness revolution, the shift that is unstoppable.

The medical system in many countries around the world is on the verge of collapse with regards to the percentage of GDP spent on health care and the increasing statistics of disease and death.  Ready to burst at the seams as soon as the baby boomers are ripe.  It’s a faulty premise to use sick care as health care and it’s not working.  

And people want something different.  They just need to know that chiropractic is a better way.  And that you are the one who will care for them with honest, loving, authentic service.  You’ve got to have enough value for your service, enough confidence in your skills and the communication level to share the truth… and the guts to do so.  

From my favorite ad campaign of all time… Apple in the late 1990’s called ‘Think Different’.  It is time to inspire yourself and the people in your community to Think Different about health.  Are you willing to be the ‘Crazy One’ in your community?

“Here’s to the crazy ones.

   The misfits.
    The rebels.
     The troublemakers. 
      The round pegs in the square holes. 
The ones who see things differently.

They’re not fond of rules.
   And they have no respect for the status quo.

You can praise them, disagree with them, quote them, 
  disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them. 
    Because they change things.

They invent.    They imagine.     They heal.

 They explore.     They create.    They inspire.
      They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones,
    we see genius.

Because the people who are crazy enough to think
    they can change the world, are the ones who do”.

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Tags: Apple, Better, chiropractic, Choice, Crazy Ones, Different, Different Way, Disease, Health Care, Medical System, Medicine, Pain Relief, Service, Shift, Sickness, Status Quo, Symptoms, Think Different, wellness revolution

As St. Patrick’s Day has come and gone and the green beer hangovers are just a memory, it has left me pondering the concept of “luck”.  Is success in life a matter of luck?

In a wellness model of practice, a great concept to get across to people is that Health Is Not a Matter of Luck. It depends on their commitment and consistent action towards it that creates change and sustained health.  If you didn’t run an internal promotion in your office for St. Patrick’s Day this year, put it in your marketing calendar for next!

In the same sense, success doesn’t just happen to people who want it, but sit around and wait for it.  Success is not luck, karma or circumstance.  Could they be factors in your success?  Sure.  But success is created by you knowing where you are, knowing what you want and where you want to be and then making a plan of action to get there.  Oh, and the big secret:  it depends on your commitment and consistent action towards success.

Forget what success means to anyone else, it’s about how you define success that matters.  We need to know what it is before we can create it.  So work with your friend, colleague, or coach to figure out what it is to you and then do what it takes to go and get it.  If you are not as successful as you want to be, time to create it!

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Tags: action, commitment, consistency, create, Dreams, luck, responsibility, st. patrick's day, Success

Subliminal messages aren’t evil.  We’re communicating all the time through non-verbal cues, tone of voice, and facial expressions.  The words you say are only 6-7% of communication, the rest is sublimal.

What is your office environment telling your clients?  What does it say about you, your philosophy, your values and the culture you are trying to create?  The key is to have congruency in your verbal message, your non verbal communication and your office culture and environment.  You can’t talk about consistent chiropractic care and wellness strategies while having plants dying in the corner and cobwebs everywhere!  Your C.A. can’t be smoking cigarettes at the front desk and the doctor can’t be out of shape talking about health! Everything, including the light switch covers needs to be congruent with your message.

So make some time and try to see your office space from the perspective of a new person.  What do they see? Is it a healing environment that has a good ‘feel’ to it?  What needs to be changed, refreshed, or updated?  To give the Red Carpet Experience to every person, it starts with the message your office environment is sending on your behalf.  It’s subliminal and it matters.

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Tags: communication, Congruency, Culture, Environment, Office Space, Red Carpet Experience, Subliminal Messages, Success

Listening is one of the most powerful skills to develop as a human being and a chiropractor, and one that will make huge impact in your world.  The old adage, “two ears and one mouth” stands as an ancient truth in communication.  Use your ears twice as much as your mouth.

The three levels of listening is taught by one of the most insightful coaches I know, Jane Burnier.  She is a master listener.  The three levels are: listening for information, listening to deepen the conversation, and listening for what is not said.

In the Rosen LAASR communication model, the “L” stands for listen.  This is truly the first and most important part of our interactions in our personal lives and our practices. People don’t want to know how smart you are, they want to feel heard.  They don’t want to be shmoozed, they want to feel important.  They don’t want to talk about what you want to talk about, they want to talk about what they want to talk about.  In our office and in our personal lives we want to talk less and ask more questions… and then listen!

So give people what they want by listening like a true leader.   Make them feel important.  Develop deeper relationships.  Transform your life and theirs.

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Tags: communication, ears, Leadership, listening, transform