Rosen Chiropractic Coaching

Can a famous rock star perform the best show to his fans without the support of his road crew and managers?  Imagine if a rock star had to lug and set up his own equipment, do all the sound checks and then expected to perform at a high level and give his fans 100% of his creativity, music and performance.  Seems unrealistic, doesn’t it?

Well, that’s what most chiropractors do!  As a chiropractic coach I see it day in and day out.  They do all the details of running the office, cleaning it, micromanaging their team and then wonder why their practice isn’t at the level they’d like it to be! Like it or not, as a chiropractor you have to have a strong team to support you, ones you can rely on to do everything that isn’t what only you can do: serve people through the chiropractic adjustment.  We need roadies (our team) to have all the details handled, AND we need to trust that they will!

Many chiropractors I speak with don’t have any structured team training or team management, past the initial hiring.  We need to be creating an environment, AND leading by example, of always refining and striving to be better at every interaction with a patient.  Ongoing training and continuous learning is the key to having a Dream Team you can rely on.  Next is outlining performance expectations and creating weekly action plans to take performance to the next level and reviewed at a weekly staff meeting.

Lastly, ask yourself, “Do I really want a Dream Team”?  If so, we need to understand our team’s behavioral style and values and motivate them in an appropriate way!  Bonuses and rewards are key to having a team be on board to growing a practice.  Why?  Well, let me ask you…”Would you want to work twice as hard for the same pay”?

It’s time to get the right people in place, to get them well trained, to get them motivated to serve more people in your community.  We want your team to help you grow your practice so that you can really have a Dream Team and serve the masses. You are the rock star, they are the roadies.  I would argue that the roadies are more important than the rock star in the grand scheme of things, and it’s important that they know this!

At Rosen Coaching we are dedicated to chiropractors leading true health care and the wellness revolution.  If you want to THRIVE in a TRUE Wellness Practice, we’d love to see if we can help!

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Tags: Chiropractic Coach, Chiropractic Consultant, Dream Team, Health Care, Rock Stars, Rosen Chiropractic Coaching, Success, Team Management, Training, True Wellness Practice

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Tags: excellence, high performance, Leadership, olympics, Rosen Chiropractic Coachin g, vancouver 2010

As Valentine’s Day has just passed, many of our clients did Valentine’s internal referral promotions where they ask their clients, “What Do You LOVE About Chiropractic”? and gave them an opportunity to refer family and friends.

Coaching chiropractors and interviewing many who are struggling, I have seen that there is a huge portion of our profession who are burnt out, unmotivated and off purpose.

So I am asking you to contemplate what you LOVE about being a chiropractor? Please post it as a comment to this blog and let’s help clarify our purpose of why we do what we do.  Without this purpose, it is easy to be drained and burnt out with the ins and outs of running a practice and hard to stay motivated to do so.

At Rosen Coaching we want you to LOVE what you do! If you find yourself a little off purpose, a little unmotivated or a little out of love with being a chiropractor, we’d love to offer you a FREE 30 minute consult to see if we can help!

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Tags: Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractor, Leadership, Love, Passion, Purpose, Rosen Chiropractic Coaching, Success, Valentine's Day

Is there a difference between wellness and maintenance care in today’s chiropractic practice?

As a chiropractic coach, I speak to chiropractors around the world day in and day out about their practice and life challenges, wins and how to create the life of their dreams.  And I get a good idea of the head space of what is going on in our chiropractic profession. This is a discussion that arises frequently and feel the distinction between Wellness Care vs. Maintenance Care is an important one to clarify.  From the standpoint of practice management, as well as from a person’s experience with care.

We have a Wellness Revolution that has fallen onto our laps.  The public truly wants what chiropractic can deliver, they just don’t know we do that.  They instead view us as pain relievers and back pain specialists, because that’s what we’ve educated them on in the past 90 years.

And the truth is, our chiropractic profession is still stuck in the antiquated 3:2:1 communication model of, “We’ll get you out of pain: then do corrective care: then onto maintenance”.  The only difference is now, we substitute the word “wellness” for “maintenance”.

So are they the same thing?  I think not!  From a definition perspective, maintaining something at the same level is much different than increasingly enhancing and moving towards new levels of health and wellness.  From a care frequency perspective, you might be able to “maintain” someone’s level of symptoms at a once a month frequency but you certainly won’t be helping them move forward towards greater levels of health and well-being.

Wellness care would have to be much more frequent to evolve someone’s nerve system and optimal health, depending on their lifestyle of course.  And from a person’s perception: if we are providing maintenance care at a maintenance frequency, is it possible that they have settled for their lower level of symptoms as ‘normal’? That they finally feel that chiropractic “didn’t work” because they still have x,y,z?  Or that they feel chiropractic care is only for symptom-relief care?

The big question is, how often do you and your family get checked? Isn’t it time that we told the people we care for the truth and offered them the chance to live the lifestyle and levels of health and wellness that our families do?  What’s the worst thing that can happen if they come in more often to get checked? That’s right, they don’t need to be adjusted!  We need to celebrate and educate them that this is EXACTLY what we hope for - to be functioning at 100% for that period of time.

I challenge you to look at what you are recommending for ongoing care.  Is it congruent with your understanding of chiropractic, our vitalistic philosophy and the goals of what you are trying to accomplish with people?  If you are still focused on pain relief, it might be time to recognize that people want TRUE wellness, not just an expensive aspirin.  A profession will step up to lead the wellness revolution, the question is, “Will it be chiropractors”?

If you want support and coaching, how-to’s on communicating this message, please contact us and see how we can help. Our mission is to have chiropractors be the leaders of TRUE health care and the wellness revolution!

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Tags: Chiropractic Coach, Chiropractic Practice Success, maintenance care, Rosen Chiropractic Coaching, Wellness Care, wellness chiropractic practice management, wellness revolution

What are you going to do to ensure that 2010 is your best year yet, for your practice and your life?

As 2010 is in full swing, Dr. Rosen and I have been working with our coaching clients to clarify goals for the year and put together a powerful action plan to achieve them.

First things first, a goal is something you WANT.  If it comes from a place of lack, or is to avoid something you DON’T WANT then you need to do some KST, NET, EFT and get coaching to set a clean goal.

Secondly, ask yourself WHY you want it? What’s in it for you? What will be the driving force and motivation to doing what it takes to achieve it?  What’s in it for your community?

Next you need to ask yourself is it possible to achieve the goal?  Do you buy it? Is everyone on board?  If not, spend some time reorganizing your capacity blockages and working on your head space issues and level of certainty.

Then ask yourself what you will continue doing, that is working well, to achieve your goal?

Then ask yourself what you are willing to do differently to make the goal a reality? This usually means you either have to make space, or fill it!  Using our Rosen Coaching Systems, we will help you with your LAASR Communication, Marketing, Dream Team or personal life balance. If you need some help, use this worksheet to put together your action plan of how to accomplish your goal!

Fourthly, you need to take consistent action on the ONE thing that will have the biggest impact this week of moving you towards your goal.  Get accountability from your team, your coach, a friend or colleague.  Report to them each week on your progress, wins, challenges, and what you’ve learned and accomplished.

Lastly, need help creating balance in your life to manage yourself at the office and at home to get it all done? Find out how to create the perfect life and how to achieve your goals!

We at Rosen Chiropractic Coaching would love to help you make 2010 your best year yet! If you want to THRIVE in a Care vs. Scare TRUE Wellness Model, give us a call for a Free Consultation to see if we can help. No pressure, no obligations.

As a gift to you, please keep an eye out for a 35 minute audio file on this topic coming soon!  Be sure to subscribe to our newsletter to get the FREE gift, click here to subscribe!

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Tags: 2010, Chiropractic Coach, Chiropractic Consultant, Chiropractic Practice Management, Goals, New Year

So the New Year is upon us!  We have a reflective perspective of last year and what we accomplished or didn’t. And we have a vision, hope and goals of what we want 2010 to be like.

Have you taken the time to do an inventory of your life? Where in your life are you incongruent or not performing and leading how you’d like to? Paraphrasing Dr. Patrick Gentempo, the level of incongruency leads to a proportionate level of destruction. As chiropractic coaches, we at Rosen Coaching help chiropractors reach new levels of success in all areas of their lives, including how to thrive in a true wellness model.

I speak to chiropractors day in and day out. And I truly feel it is time that our profession stand up and lead by example.  Are you the epitome of health, energy and vitality?  Is your diet full of rich, whole foods? Do you exercise daily? Do you live a healthy, vitalistic chiropractic lifestyle?  If you don’t, it’s time. And don’t try and hide it - take a stand to share with your office the lifestyle changes you are making. The time is now to create excellence in YOUR health. And ask them to join you.  If you do, good for you! Set some new goals and ways you can push your healthy lifestyle to the next level.

Excellence, leadership and health are not created by chance, but by choice: Every day and in every moment.  Choose to be a true leader in your community who leads by example. Actions are so much more powerful than words covering incongruence.  Be the change you want to see.  This is your year to lead your community to health and wellness!

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Tags: Certainty, Chiropractic Coach, Chiropractic Coaching, Chiropractic Consultant, Chiropractic Practice Management, chiropractic profession, Congruency, Goals, Health, Leadership, rosen coaching, Success, Wellness Chiropractic

What is the one thing that successful chiropractors do at the Holiday Season? Yes, they have fun, regenerate and relax with family and friends.  But more importantly? There are some basic steps that the ones who are creating the life and practice of their dreams do routinely at year end. Here they are:

• Take some time to reflect on 2009.  What did you set out to accomplish? What was your intention for the year?  Did you accomplish those things? What were the wins? More importantly, what needs to be improved upon? What didn’t  you accomplish but you learned something about yourself? How did you deal with challenge and adversity? Overall, how did you show up this year? In life and practice?
• Set a theme or intention to 2010: Maybe it’s practice growth. Maybe it’s the year of leadership.  Have an idea how you want 2010 to end before it starts
• Define your mission for 2010. In a written paragraph and look at it every morning to remind yourself of this big picture thinking you’re starting the year off with
• What are the Top 5 goals that you have to accomplish to make 2010 your best year yet?
• Set time aside each day (preferably the morning) to review your Top 5 goals and write the 5 things you must do today to move you towards those big goals
• Lastly, be disciplined and committed. Take your success seriously.  Get a coach. Show up big. Get organized and focused on making your goals a reality.

Have a very Happy Holiday with your family and loved ones.  From us at Rosen Chiropractic Coaching, we’re wishing you a safe and happy New Year and that 2010 is your best year yet!

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Tags: Chiropractic Practice Success, Goals, New Year's Resolutions, Success, Successful Chiropractors

Here is a post from one of my heros, Seth Godin, an author, marketer and thought-leader, on the lifetime value of a customer.  Too often when we’re coaching chiropractors or when chiropractors are considering coaching, marketing or any other ‘cost’ to growing a practice it is seen as just that - a cost vs. an investment.

At year end, have a look at your retention (Patient Visit Average) for the year of 2009.  We consider 60 PVA a bare minimum for a wellness practice.  Then calculate how much a new person is worth to you.  Not because we see people as dollar signs, but so that you can make good decisions on investments to grow your practice.  If a new person is worth on average $2000, don’t you think it’s important to have your systems and communications wired so you don’t blow it when they come in?  How about ROI and marketing decisions?  Without this knowledge, as Seth Godin states below, $50 investment can seem expensive.

Enjoy the read!

Embracing lifetime value

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Tags: chiropractic, Chiropractic Coach, chiropractic communication, Chiropractic Consultant, Chiropractic Practice Management, Chiropractic Practice Success, chiropractic systems, Chiropractic Wellness Model, Lifetime Value, PVA, Retention, Rosen Chiropractic Coaching, rosen coaching, Seth Godin

In addition to the Ask. vs. Tell idea of asking people questions as opposed to telling them what we think, what about asking ourselves questions to get to our next level of success?

As we are approaching the end of the year, here are some questions to consider for what will change in your life and your chiropractic practice in 2010 to become more successful.  Who we are being starts the physical manifestation of the results you want to see in your life. Many of these questions come from my coach, Robin Sharma, and many of them come from coaching chiropractors myself:

1. The Unstuck Question: “Is this choice moving me towards or away from what I want”?

2. The Authenticity Question: “Who am I”?

3. The Clarity Question: “What am I trying to accomplish”?

4. The Intention Question: “Why am I trying to accomplish it”?

5. The Mastery Question: “How can I get better”?

6. The Growth Question: “What am I resisting’?

7. The Fearlessness Question: “What am I afraid of”?

8. The Gratitude Question: “What am I grateful for”?

9. The Impact Question: “What one thing can have the biggest impact”?

10. The Legacy Question: “What legacy do I want to leave, for my family, my practice and my community?

11. The Integrity Question: “Are my beliefs, thoughts and actions aligned”?

12. The Action Question: “What is the one thing I’m going to work on to get the results I desire”?

At Rosen Chiropractic Coaching we are committed to your success in your chiropractic practice and your life. We are here to help and would be honored to do so.

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Tags: Ask vs. Tell, Chiropra, New Year, Questions, Rosen Chiropractic Coaching, rosen coaching, Success

Thanksgiving is my favorite holiday. No gifts, no pressure. Just family, friends, and loved ones. The idea of just getting together to be together, being present, enjoying each other’s company and being grateful for what we have.  The most important thing in our lives are the relationships and love we have.

The first key to having the life and chiropractic practice of your dreams? Be grateful for what you have. What you focus on, expands.  So if you focus on what you don’t have… guess what?  It grows. So why not focus on what you are thankful you already have?  It will naturally expand. This mindset and feeling of gratefulness will bring you to an entire new level of attraction and success.

My suggestion? Write down 5 things you are grateful for in your personal life and 5 things you are grateful for in your chiropractic practice at the end of each day. This is the starting place for explosive growth and success in a TRUE Wellness Model. Have a mindset of abundance and satisfaction drive your decisions and actions, not from a place of lack and fear.

At Rosen Coaching, we are so grateful to have you be a part of our lives and to have you be a part of our mission to have chiropractors be the recognized leaders of TRUE healthcare and the wellness revolution!

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Tags: Add new tag, Chiropractic Practice Management, Chiropractic Practice Success, Gratefulness, Leadership, Success, Thanksgiving, True Wellness Model